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Getting Into National Restaurant Chains

30/08/2022 | Sid Patel, CEO of BTN and USA Trade Tasting sits with Tim Hanni, one of the first Masters of Wine in the USA where they chat about getting wines placed in national hotel chains.


How to do market work with distributors

25/08/2022 | This article focuses on the wine and spirits industry and how brands, wineries, distilleries, and breweries can effectively do their market visit.


Creating A Successful Brand Launch In The US

24/08/2022 | Listen to Sid Patel, CEO & Founder of BTN and USA Trade Tasting and John Beaudette, President & CEO of MHW Ltd share their experience and knowledge of the US alcohol beverage market.


Merchandising: Creating Your Own Profit Footprint

23/08/2022 | Merchandising for most small companies is done after the retail buyer's attention authorizes the brand’s distribution when instead it should be part of your sell-in strategy and marketing plan/budget.