USATT’s new initiative features fully integrated social components in an innovative competition developed to promote exhibiting international wineries, breweries and distilleries to the US industry. The top fifty exhibitor’s USATT Stories will be showcased throughout the trade show with feature adverts displayed on the trade floor. The exhibitor with the highest shared USATT Story across all social media platforms will receive a full page advert in the official USATT program. “Our goal with USATT Stories is to provide exhibitors with the ability to voice their brand story to the US audience,” said Sid Patel, CEO of Beverage Trade Network. “The campaign is particularly useful for brand owners looking for a viable solution to extend their reach in the USA. With the platform, brand owners will now be able to develop brand recognition across the US market well in advance of the trade show by leveraging the strengths of our media network.” Official ‘Story’ sharing results for the competition had been tallied on February 28, 2017, however, the platform will continue to operate up until and during the trade show (May 16-17) to help exhibitors generate trade interest.
Exhibitors are encouraged to take an active role in the program.
The 2019 USA Trade Tasting and Conference hosted a full day of speakers dedicated to helping beverage professionals develop their sales network and adopt successful distribution strategies into their everyday operations. With instructional seminars exploring practical ways to address the current market, executives from some of the country’s leading companies presented their tried and true blueprints to successfully manoeuvring in the US industry.
If you are a wine, beer or spirits producer or a USA importer looking to grow, USATT is the perfect platform to help you connect with state distributors, importers and retailers in the USA.
Event Producer: Beverage Trade Network
USA Trade Tasting is brought to you by Beverage Trade Network, the leading online platform dedicated to connecting the global beverage industry. Beverage Trade Network (BTN) successfully connects wineries, breweries, distilleries and brand owners with international importers, distributors, brokers and beverage industry professionals on a daily basis. Strong partnerships with international and US organizations have helped BTN establish USA Trade Tasting as a premiere sales and marketing event committed to connecting the beverage industry.