From the perspective of the retailer, large distributors are faceless organizations with an ever-changing cast of under-informed sales folk. Strong relationships are the keys to our businesses and how we distinguish ourselves from our competitors. Yet from the limited social media presence of most small and mid-sized importers and distributors, it’s clear many are neglecting a very strong method for real relationship building.

About Alyssa Wolf

Alyssa founded Red Wolf Imports, a company dedicated to selling and marketing wine to the next generation of fine wine drinkers, in Washington, DC in 2015.