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What Are US Retailers Really Looking For?


Michael A. Berkoff, CEO of BevMax takes up the stage and talks about How to pitch your brand to independent bottleshops and what are they really looking for.

Bevmax is one of the best liquor store chains in the USA and it has been recognized by the liquor and wine industry as one of the top retailers in Connecticut and New York.

About USA Trade Tasting 

USA Trade Tasting (USATT) is an annual adult beverage trade tasting and business event where brand owners can connect with US importers, US state distributors, US retailers, and the press of the USA. 

With instructional seminars exploring practical ways to address the current market, executives from some of the country’s leading companies will present their tried and true blueprints to successfully maneuver in the US industry.


2022 USA Trade Tasting visitor registrations are now open. Every year, the USATT Show brings together sommeliers, bartenders, importers, distributors, retailers, and press professionals of the US wine, spirits, and beer industry in Chicago for 2 days of buying and selling, networking, and fun — all designed to help participants grow their bottom line.

Your conference tickets will include free breakfast, free lunch, and expo floor access to all the sessions on both days. This special offer ends on September 15.

Get your tickets here.