A Conference that will bring Sommeliers of the USA together to learn about the business of sommeliers and what a future sommelier will look like.
Michael is one of only 230 people worldwide to hold the Master Sommelier credential, and also has completed his Diploma in Wine Studies from the WSET in London. He won the title of Best Young Sommelier in America in 2010, finished second in the competition for Best Young Sommelier in the World in 2010, placed third in TOP|SOMM in both 2010 and 2011 and has been published in the Journal of Culinary Science and Technology.
Michael will be joined with other sommeliers of the US market.
What will you learn?
1. The Sommelier vs. The Smartphone: Managing guests expectations in the digital age
2. Social Media and the Sommelier: Managing Celebrity, Notoriety, and Everything in Between
3. Personal Branding: How the world views you in the quick click age
4. When Things Go Wrong: Crisis Management and Weathering out a Social Media Storm
5. Ahead of the Curve: Apps that will be the next big thing in the wine world
Who should attend?
Sommeliers and On-Premise Wine Directors.
About Sommeliers Choice Awards
The Sommeliers Choice Awards is the leading international wine competition within the United States judged entirely by sommeliers and wine directors. The competition will focus exclusively on the needs of on-premise establishments such as bars, restaurants, lounges and clubs, making this competition fundamentally different from any other wine competition within the U.S. The goal of the new Sommeliers Choice Awards is simple: to provide experienced on-premise buyers and sommeliers a valuable benchmark for understanding which wines would make a compelling addition to a wine list. As a result, the Sommeliers Choice Awards has the potential to become the most prestigious competition for wine lists in the USA.
The focus of SommelierBusiness.com will be on providing practical advice and business insights that sommeliers worldwide can use to support top-line revenue growth at their restaurant or to help grow their bottom line. Regular features on the website will provide detailed information on how sommeliers can advance in their day-to-day role.