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Raj Sabharwal Of Glass Revolution Imports To Speak at USA Trade Tasting Conference


Raj Sabharwal will be speaking on ‘How to pitch to and get distributors in US Market’ on Day 1 of USA Trade Tasting. In this talk, you will learn on how to approach state distributors and get them on board.

Raj was born in England, grew up in Toronto, Canada and so far, has lived in 19 cities in 5 countries. After 25 years in the corporate world, Raj decided to follow his passions for fine wine and spirits and in 2010 started Purple Valley Imports USA LLC. In 2017 Purple Valley Imports changed its name to Glass Revolution Imports. The new name reflects their focus to revolutionize what is in the consumer’s glass. 

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Waterford Distillery - Raj interviews Mark Reynier. How and Why it does marketing and connects with his state distributors is something that he will also speak upon.

Raj is an avid wine and spirits collector and is WSET (Wine and Spirits Education Trust) Spirits Level 3 certified, a WSET Level 1 and 2 Certified Spirits Educator, and a Certified Whisky Ambassador Tutor. Raj has spoken at Whisky and Spirits Conferences around the world. 2022 celebrates Glass Revolution’s 12th anniversary, Raj and his two partners have grown their company from representing 1 brand in 3 states to today representing over 15 brands in 46 States.

Amrut's Old Port Rum won GOLD at Bartender Spirits Awards

One of his brands Amrut’s spirits continues to impress and year after year they take home some of the most prestigious spirits awards in the industry. Their Old Port rum recently won GOLD at the Bartender Spirits Awards.


If you still have not got your conference tickets, this is the right time to get them. Tickets are limited. Your conference tickets give you access to all the sessions over 2 days, including breakfast and lunch on both days.

Here is the link to get your tickets | View Full Conference Schedule

Your conference tickets will include free breakfast, free lunch, and expo floor access to all the sessions on both days.

USA Trade Tasting Show

Every year, the USATT Show brings together sommeliers, bartenders, importers, distributors, retailers, and press professionals of the US wine, spirits, and beer industry in Chicago for 2 days of buying and selling, networking, and fun — all designed to help participants grow their bottom line.