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 Know your speakers of USATT 2024


Get ready for USATT 2024 with our "Know Your Speakers" interview series! Discover what our speakers bring to the table in just 250 characters.

In the upcoming 8th edition of the USA Trade Tasting (USATT) set to dazzle the dynamic city of Chicago, we are thrilled to spotlight one of our esteemed speakers, Justin Moore - Master Sommelier and Wine Director.

Justin Moore stands out as a distinguished speaker. With his extensive background as a master sommelier and his current role as the Wine Director at Roses Restaurant Group (RRG), Moore brings a wealth of knowledge and experience to the table, ready to inspire and guide brands looking to make their mark in the U.S. market.

Justin Moore isn't just a master sommelier; he's a multifaceted professional with a passion for wine that's as deep as his diverse interests. A musician, writer, reader, avid dog walker, and bike enthusiast, Moore's journey in the wine industry has taken him across the country, from Charleston to the vibrant streets of Nashville, the snowy peaks of Aspen, the bustling city of Las Vegas, and finally to the historic charm of Washington D.C. His career is marked by versatility, having managed wine programs in environments ranging from casual dining spots to the most exclusive fine dining establishments, as well as in wine retail and private collection sourcing.

Image Features: Vincent Morrow, MS; Joshua Orr, MS; Justin Moore, MS; Mariya Kovacheva, MS; Nick Davis, MS; and Jeremy Shanker, MS. Photo courtesy of the Court of Master Sommeliers.

Justin Moore's expertise is not just in selecting the finest wines but in comprehensively elevating beverage programs to achieve their full potential. His experience in diverse markets across the United States, managing successful programs in Las Vegas, Aspen, and Nashville, positions him as a valuable asset for any establishment looking to enhance its wine offerings. Moore's approach is hands-on and tailored, focusing on the unique needs and opportunities of each program he consults on, whether it's for casual or fine dining, wine retail, or even estate liquidation.


For brands eyeing the lucrative U.S. beverage market, Moore offers a piece of straightforward yet impactful advice: avoid the big distributors. This counsel underscores the importance of finding niche markets and creating direct relationships, which can offer more control over brand positioning and foster closer connections with consumers.

Panel Talk: New Revenue Streams for Pubs and Bars

One of the most anticipated sessions at USATT 2024 will be Justin Moore's panel talk on "New Revenue Streams for Pubs and Bars." Attendees can expect to gain invaluable insights into innovative strategies for diversifying their revenue sources, particularly in the ever-evolving landscape of the beverage industry. Moore's unique perspective, grounded in his vast experience across different sectors of the industry, promises to provide actionable takeaways for businesses looking to thrive in today's competitive market.

The USA Trade Tasting event is more than just a showcase; it's an important platform for fostering business opportunities, enhancing industry knowledge, and connecting professionals across the wine and spirits landscape. 

Justin’s participation promises to be a highlight, offering attendees a unique opportunity to gain insights from one of the industry's most knowledgeable and passionate figures.

USA Trade Tasting is organized by Beverage Trade Network and will be getting organised on May 22-23 2024 in Chicago. We invite you all to get your free visitor tickets before February 29, 2024. Prices will then go up and the free ticket offer will end.

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