In this episode, Sid Patel, CEO of BTN and USA Trade Tasting sits with Tim Hanni, one of the first Masters of Wine in the USA where they chat about getting wines placed in national hotel chains like the Marriot and Ritz, how you can grow your market share and why 'bringing value' and 'relationships' trumps everything when it comes to getting new accounts for your wine and spirits business.

00:59  Introducing Tim Hanni and The Topic.

04:29  Where do we begin?

05:50  Tim Hanni’s role at Beringer Wine Estate.

07:24  Introducing a New Brand into an Existing Market.

11:10  Buyers’ Core Fundamental Principle of Buying and Selling. 

12:49  Wine is the Most Hated Section in Grocery Stores.

14:23  The Factors that Guide Success in a Store.

16:10  Tim Hanni Shares his Worst Presentation and the Lessons he Learned from it. 

19:10  Tim and Sid talk about How to Catch the Big Fish like Marriott and Hilton.

24:27  The Kiss of Death of Disruption of Supply.

26:41  Marketing Standpoint of the Hiltons and Marriotts and Meeting with Ritz Carlton.

31:15  Representing McDowell and getting a “50 cases a week” account.

34:05  Solving Big Problems of The Big Boys with Real-Time Profitable Solutions.

39:35  “One of the most Brilliant Cases I Have Ever Come Across” – Tim Hanni.

Every year, the USA Trade Tasting brings together sommeliers, bartenders, importers, distributors, retailers, and press professionals of the US wine, spirits, and beer industry in Chicago for 2 days of buying and selling, networking, and fun — all designed to help participants grow their bottom line.

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Visitor and conference registrations are now open.

Date and Time: Wednesday, October 12-13, 2022 11:00 AM – 5:00 PM CDT Conference: 9:00 AM - 5:00 PM CDT 

Location: Midwest Conference Center 401 W Lake St, Northlake, Chicago IL 60164 United States.

Your conference tickets will include complimentary breakfast, lunch, expo floor access, and admittance to all the sessions on both days. This special offer ends on September 15. Use this link to get your passes.