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Creating A Successful Brand Launch In The US


Listen to Sid Patel, CEO & Founder of BTN and USA Trade Tasting and John Beaudette, President & CEO of MHW Ltd share their experience and knowledge of the US alcohol beverage market.

Sid Patel CEO of USATT and John Beaudette CEO of  MHW Ltd talk about how to create a successful brand. With John's experience of over 35 years, he dove into the details of how to create a successful brand launch in the US and what works best when launching a brand in the American market.

Every year, the USATT Show brings together sommeliers, bartenders, importers, distributors, retailers, and press professionals of the US wine, spirits, and beer industry in Chicago for 2 days of buying and selling, networking, and fun — all designed to help participants grow their bottom line.

Visitor and conference registrations are now open.

Date and Time: Wednesday, October 12-13, 2022 11:00 AM – 5:00 PM PST Conference: 9:00 AM - 5:00 PM PST 

Location: Midwest Conference Center 401 W Lake St, Northlake, Chicago IL 60164 United States


Your conference tickets will include free breakfast, free lunch, and expo floor access to all the sessions on both days. Use this link to get your passes.