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Why Attend USA Trade Tasting 2022?


Are you a buyer looking for opportunities to meet global wine, beer and spirits suppliers, importers, distributors, and retailers of the US market? USSAT is the place for you.

About USA Trade Tasting

USA Trade Tasting (USATT)  is an annual wine, beer, and spirits expo hosted by Beverage Trade Network that allows buyers from across the country to meet global wine and spirits suppliers, importers, distributors, and retailers of the US market. The Show will be held on October 12-13, 2022, in Chicago, Illinois, at Midwest Conference Center.

It is the premier destination for visitors to see new trends in the American marketplace, network with industry professionals, and make connections that will help drive long-term business success. It includes a two-day business conference with a networking breakfast hosted for large retailers, sales team coaching sessions, and a private tasting of award-winning wines, beers, and spirits.

USA Trade Tasting Exhibitors and Visitors Corner

USA Trade Tasting Exhibitors and Visitors Corner

The show features over 100 exhibitors, 2000 buyers, viticulture, production and trading professionals, and traders. It provides them a venue to attend, network, learn, and grow their business. The event also features a great mix of high-quality and innovative products and opportunities to try out new products in an exciting, immersive environment.

USATT provides an experience that elevates the US beverage industry to a new level and assists in taking your brands to the next level. Grab this opportunity to gain national brand distribution or meet with a retail chain buyer to pitch your brands to.


The show will be held in Chicago on October 12 and 13, with two conference tracks featuring 28 speakers and 18 sessions over two days. On Day 1 of the 2022 trade show, there will be Master Classes, a VIP cocktail party, and an expo floor with over 100 brands as exhibitors.

This year's conference features a diverse lineup of speakers, including:

- John Beaudette, President & CEO MHW, Ltd

- Jim Bube, Wine Director at Hogsalt

- Timothy Hill, VP of Sales at Romano Beverage-regal Wine Co.

- Paul Hletko, Founder & Master Distiller of FEW Spirits

- Katie Hoy, Beverage Alcohol E-commerce Pioneer- Cross-Functional Strategist- Data Driven Storyteller

- Ian Louisignau, Director of Sales & Marketing at Maverick Wine Company

- Rachael Lowe, Director of Beverage operations Levy

- Jon McDaniel, Head of Wine Education at Scout & Cellar

- Nancy Sabatini, WSET, Wine Buyer at Mainstreet Wines & Spirits

- Raj Sabharwal, Founding Partner at Glass Revolution Imports

- Don Sritong, Senior Regional Fine Wine Manager at Frederick Wildman & Sons

- Jason Steffens, Training Manager at Deutsch Family Wine & Spirits

Highlight from the 2019 Conference, Larry Lieberman, CEO of Lieber Fine Wines & Spirits in New York, on “Growing Your Distribution Business.”

Highlight from the 2019 Conference, Larry Lieberman, CEO of Lieber Fine Wines & Spirits in New York, on “Growing Your Distribution Business.”

This year’s conference will cover brand-related topics. Some of the topics that will be covered are:

- How retailers can expand their direct-to-consumer business without increasing fixed costs.

- How can distributors hire, retain, and grow their sales teams?

- 10 smart street recommendations for brands looking to scale in the US beverage market.

- How to be a world-class sommelier while growing your restaurant's business.

- How to Grow Your Import Business and Collaborate with State Distributors?

- Running a multi-retail outlet: How to configure measurement and scale systems.

- How to Create a Successful Direct-to-Consumer Brand in the United States.

- The bartending business and where bartenders should focus their efforts next.

- Panel for non-traditional market entry strategies.

- Trends, opportunities, and data for the US beverage market.

Attend the conference and get Alco-Bev industry insights from some of the highly experienced professionals in the industry and get all your questions answered by them.

If you are looking for networking and business opportunities, USATT is a must-attend show. Don’t think twice; get your Visitor Pass here.

To know more, please visit USA Trade Tasting

About The Organiser

Beverage Trade Network (BTN) connects wineries, breweries, distilleries, and brand owners with international importers, distributors, brokers, and beverage industry professionals. BTN has established USA Trade Tasting as a premier sales and marketing event dedicated to connecting the beverage industry through strong partnerships with international and US organizations.