USA Trade Tasting adds a new area at the show called ‘Unique and Innovative Products Pavilion’ (UIPP). The Unique and Innovative Products Pavilion will showcase unique and innovative products from all over the world to US Buyers.

‘The idea is to make New York the first test market around the globe for new concepts and ideas related to branded alcoholic products. Suppliers can get key buyer feedback and plan their go to market strategy based on the feedback and initial buyer interest. Buyers will get a chance to look at unique and innovative brands and concepts from all over the world in one dedicated area at the show. Buyers will be able to add unique brands to their portfolios and offer their retail customers something fresh and new”, Sid Patel, CEO and Founder of Beverage Trade Network and USA Trade Tasting.

Location Benefits

New York is the ideal location to establish an international trade event like this. The city is ideally located providing easy access for anyone living on the East Coast. For West Coast suppliers and attendees, the city is easy to find direct flights into. NYC is also easily accessible from major cities in Europe and around the world. New York is a major consumer market allowing attendees to blend in sales work with their business research.

Top 100 Only

Capped at 100 SKUs between wines, spirits and beer, it is a perfect area for producers to get their novel and original brands out to the trade. US and overseas brands looking to showcase their ideas and products can also find ‘The Unique and Innovative Products Pavilion (UIPP)’ section a good way to find a distributor, expand current retail distribution or even get just feedback about the test product or an idea.

Please note: UIPP is a separate feature from being an Exhibitor. (Suppliers are not permitted in ‘The UIPP area’. USATT staff will pour your brands if buyers need any assistance, else buyers will pour your brands and fill a feedback form. It is a great way to showcase your brands to the buyers if you cannot make it or if you are already a USATT exhibitor and need additional exposure.)

UIPP is also an economical approach for both domestic and overseas suppliers to be in front of key US buyers. USATT will assist overseas suppliers with TTB / COLA approvals for samples.

USA Trade Tasting Introduction by Steve Raye