Imagine walking into a room buzzing with excitement—where distillers, importers, and top industry buyers gather under one roof, ready to explore and taste some of the world’s most exceptional spirits. This is exactly what awaits you at the 2025 USA Trade Tasting (USATT) in Chicago, where some of the finest spirits from across the globe will be poured for trade professionals seeking the next big thing in bars, restaurants, and retail.

At USATT, the spirit selection is unlike anything you’ll find at an ordinary tasting event. Whether it's artisanal craft whiskies, innovative botanical gins, ultra-premium tequilas, or heritage-driven rums, this event showcases an incredible diversity of products, many of which are entering the U.S. market for the first time. Attendees will have the unique opportunity to discover small-batch distillers, meet brand owners, and get firsthand insights into the craftsmanship behind every bottle.

One of the most exciting aspects of USATT is the ability to taste early entrants from the 2025 Bartender Spirits Awards (BSA). These are spirits that have been selected and evaluated by some of the most respected bartenders and beverage professionals in the country—meaning they’ve already earned recognition for their mixability, quality, and value in an on-premise setting. Whether you’re in search of a smooth single malt that could become a bar favorite or a new-age agave spirit pushing the boundaries of tradition, USATT is the perfect place to sample and source top-tier brands before they hit the mainstream market.

The event also offers a walk-around tasting format, allowing buyers, distributors, and bar professionals to explore at their own pace while networking with like-minded industry experts. Spirits exhibitors from Scotland, Japan, Mexico, France, and emerging craft distilleries across the U.S. will be present, eager to share their latest creations and find the right partners to bring their brands to a wider audience.

If you’re in the business of spirits—whether as a buyer, distributor, or bartender—USA Trade Tasting is where you’ll find the next wave of must-have brands. This is more than just a tasting; it’s an opportunity to experience innovation, connect with key industry players, and shape the future of your beverage program.

Mark your calendar, get your visitor tickets for May 20, 2025, and get ready to taste some of the finest spirits the world has to offer—right in the heart of Chicago.

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