Insights
Storytelling: The Secret of Irresistible Marketing
Kindra Hall, on a three-step process for crafting the perfect story, and the ways you can use these stories to win over your customers without a fight.
It's no secret; when it comes to branding, whoever tells the best story wins. The problem? “Storytelling” has surpassed buzzword status and lost its meaning in the process. In this engaging and immediately applicable presentation, strategic storytelling consultant Kindra Hall will not only reveal why great storytelling is essential to great branding; she will give specific strategies for finding your story, a three-step process for crafting the perfect story, and finally reveal ways you can use these stories to win over your customers without a fight.
This presentation is complete with a brand case study that will reveal the biggest storytelling mistake companies make and will transform the way you think about messaging forever.
About Your Speaker - Kindra Hall
Kindra is an award-winning columnist, author, speaker, and strategic storytelling advisor. Her work has been seen in SUCCESS Magazine, Bob Proctor’s Insight of the Day, and many other books and publications. Recognizing the need for carefully crafted, well-told stories in marketing, branding, leadership and business strategy, Kindra has blended her 20+ years of traditional story training with the modern demand for effective telling.
She is the personal story coach and advisor to high-profile speakers, executives, non-profit organizations, and entrepreneurs. She travels the country teaching others to use their personal stories to increase message influence and resonance, and subsequently increase revenue.
Kindra Hall 2015 Demo Reel from Kindra Hall on Vimeo.
Event Producer
Beverage Trade Network USA Trade Tasting is brought to you by Beverage Trade Network, the leading online platform dedicated to connecting the global beverage industry. Beverage Trade Network (BTN) successfully connects wineries, breweries, distilleries and brand owners with international importers, distributors, brokers and beverage industry professionals on a daily basis. Strong partnerships with international and US organizations have helped BTN establish USA Trade Tasting as a premiere sales and marketing event committed to connecting the beverage industry.
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