Sid gives insights in this video on how buying decisions are made, how samples are tasted at distributors, and why it's important for you to know as a brand owner.

To know and learn more watch the full video here.

About Sid Patel

Sid Patel has over 18 years of experience in the wine and spirits industry. He is the Founder of Beverage Trade Network, which owns some of the world's most prestigious events and trade fairs, including USA Trade Tasting, International Bulk Wine and Spirits Shows, London Competitions, USA Ratings, Sommeliers Choice Awards, Bartenders Spirits Awards, Paris Wine Cup, Cannabis Drinks Expo, and others.

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About USATT

USA Trade Tasting (USATT) is an annual wine, beer and spirits expo hosted by Beverage Trade Network that allows buyers from across the country to meet global wine and spirits suppliers, importers, distributors, and retailers of the US market. 

It is the premier destination for visitors to see new trends in the American marketplace, network with industry professionals, and make connections that will help drive long-term business success. It includes a two-day business conference with a networking breakfast hosted for large retailers, sales team coaching sessions, and a private tasting of award-winning wines, beers, and spirits.

The theme of the 7th Edition of USA Trade Tasting 2023 is ‘Making Chicago America’s Top Drinks Business Meeting Destination.' Chicago is well-known for its food and beverage choices and will notably contribute to shaping the alcohol space in the B2B segment in the coming years. USATT's 7th edition in 2023, happening on 17th-18th October in Chicago, will bring together its previous editions and experiences with the primary purpose of elevating and reconnecting Chicago's drinks industry.

Early bird registrations are open. Register now. 

To know more, please visit usatradetasting.com.