It is our pleasure to invite you to ‘USA Trade Tasting’, an international grand tasting where more than 1000  brands come under one roof in New York City to meet importers and distributors. These brands have been educated and understand the challenges of the US market and are serious about forging successful partnerships.

 

Why is USATT important?

This is not just another walk around tasting from X country or Y region.  It’s a radical new spin on wine and spirit trade shows in the U.S. that directly addresses the needs and interests of importers and distributors.  We did the research and found out that in order to take the time out of their busy day to go to a tasting, they’d much rather explore multiple regions and countries and not be limited to just one. Similarly, on and off-premise retailers aren’t interested in what’s not available, they only want to see what is.

There are three parts to the program:

1. A tasting of wines, beer, and spirits from a wide range of countries, regions, producers, and importers: Italy, New Zealand, Spain, Australia, France, Germany, South Africa and many more.  There will be a parallel track of masterclasses on the wines of South Africa, Chile, and New York State and also world whiskey single malt class.
2. A full day of presentations, panels and discussions on the critical issues and changes taking place in our industry. Some high-profile names will be speaking at the show.
3. Shark Tank in a bottle: Our industry’s very own riff on Shark Tank where four different–and very lucky–producers will get 15 minutes to pitch their products to a room of interested importers and distributors.  Trust us, this is going to be QUITE entertaining.

What’s In It For You? 

So, “what’s in it for me?” you ask.  A chance to participate in a trade event that’s new, innovative and addresses the specific needs of the trade.  An opportunity to see wines, spirits, beers, and ciders ready to take-off in the US market that you’d never otherwise have had a chance at taking on.  Beyond that, this is an opportunity to demonstrate your support in making our archaically-regulated industry just a bit more user-friendly.   And it will be fun…We think you’ll learn something you didn’t know, meet someone new, or just connect with old friends and support the cause.

Event Producer: Beverage Trade Network

USA Trade Tasting is brought to you by Beverage Trade Network, the leading online platform dedicated to connecting the global beverage industry. Beverage Trade Network (BTN) successfully connects wineries, breweries, distilleries and brand owners with international importers, distributors, brokers and beverage industry professionals on a daily basis. Strong partnerships with international and US organizations have helped BTN establish USA Trade Tasting as a premiere sales and marketing event committed to connecting the beverage industry.