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Insights
Meininger's Wine Business International Explores USA's Wine, Beer and Spirit Trade Show
Meininger's Wine Business International recently featured USA Trade Tasting in both their online and print publications as the go-to tradeshow in the USA.
The most recent edition of Meininger's Wine Business International included a feature article on USA Trade Tasting. Felicity Carter, Editor-In-Chief at Meininger's, attended the inaugural event first hand and reported . Below are some quotes taken from the article, which you can download here or read the online version. Below are the highlights.
The Grand Tasting
Importer, Distributors and Retailers came from across the North East to taste new brands at USA Trade Tasting. "[...] for three days in late March, [USA Trade Tasting] was a meeting place for the industry, with 180 wine, beer, and spirits producers putting up banners and laying out tables, as the inaugural USA Trade Tasting opened for business."
The event featured three floors of brands for trade visitors to explore. "[Tuesday] the building was buzzing with importers and distributors; the only people who may have had cause to complain about light traffic were the New World exhibitors on the third floor."
Brand Pitch Sessions
USATT Brand Pitch Sessions paired brand owners with US importers and distributors. "...the Brand Pitch sessions were worth the price of admission. Producers were put on stage in front of up to 30 importers or distributors and given 15 minutes to explain the merits of their product while it was being poured for the audience,"
USATT Conference
"A particularly worthwhile part of the fair was the conference on the last day, which had experts from the US market speaking for 15 minutes each. There was legal advice on the key provisions to have in a distribution agreement; a high voltage presentation on storytelling; tips for a successful brand launch and more."
The 2019 USA Trade Tasting and Conference hosted a full day of speakers dedicated to helping beverage professionals develop their sales network and adopt successful distribution strategies into their everyday operations. With instructional seminars exploring practical ways to address the current market, executives from some of the country’s leading companies presented their tried and true blueprints to successfully maneuvering in the US industry.
If you are a wine, beer or spirits producer or a USA importer looking to grow, USATT is the perfect platform to help you connect with state distributors, importers and retailers in USA.
Event Producer
Beverage Trade Network
USA Trade Tasting is brought to you by Beverage Trade Network, the leading online platform dedicated to connecting the global beverage industry. Beverage Trade Network (BTN) successfully connects wineries, breweries, distilleries and brand owners with international importers, distributors, brokers and beverage industry professionals on a daily basis. Strong partnerships with international and US organizations have helped BTN establish USA Trade Tasting as a premiere sales and marketing event committed to connecting the beverage industry.
Become a USATT exhibitor and grow your distribution in the USA. Meet importers, distributors, retailers and press. Get exhibitor information here.