5th Edition

Join Us in NYC
May 25-26, 2021

Event For Importers and Distributors

To Learn, Network and Source.

by Beverage Trade Network



Insider’s Guide to the US Market

Photo for: Insider’s Guide to the US Market

This program is designed to help brands gain competitive traction in the US marketplace using strategic partnerships and developing successful sales programs.

Are you looking for information on how to sell your wine, beer, and spirits in the United States? How about current in-depth data analysis of the US adult beverage industry?

In their recent seminar at the London Wine Fair, Sid Patel (CEO of Beverage Trade Network), John Beaudette (President of MHW) outlined current market conditions and innovative market strategies for wineries, breweries, and distilleries looking to enter the US in "The Insider's Guide to Penetrating the US Market."

The seminar outlined a full overview of the current state of the US marketplace where John and Sid gave complete analysis on how to successfully launch and support brands across the three-tier system by leveraging partnerships and using innovative programs.

These three inspirational speakers joined together to give LWF attendees a real glimpse of what it means to do business in the USA.  Together, they represent a long-standing reputation of dedicated trade professional working to improve the international adult beverage industry:

John Beaudette

John_Beaudette-1Since 1995, John Beaudette has been President and CEO of MHW, Ltd. He also currently sits on the Board of Directors of The National Association of Beverage Importers Inc. (NABI) in Washington D.C., serving as Chairman and a member of its Executive Committee. In addition to being a well-recognized industry leader, John Beaudette is an international public speaker who has traveled the world, educating suppliers and government agencies about Brand Entry in the US & Navigating the Three Tier system.

Sid Patel 

Sid_Patel_Profile_BTN._whiteBg_sSid Patel has been in the wine and spirits industry for over 10 years and is the CEO and founder of BeverageTradeNetwork.com, a US-based company connecting wineries, breweries, and distilleries to importers and distributors globally. Having sold his own brands from Australia, New Zealand, Argentina, South Africa, Chile, France and Spain in the USA to both independent retailers and national chains, small distributors to the nation’s largest distributors, he brings immense experience in building a brand from the ground-up.

Insider’s Guide to the US Drinks Market from USA Trade Tasting

This program is designed to help brands gain competitive traction in the US marketplace using strategic partnerships and developing successful sales programs in order to fuel their brand down the road to success.

As a special offer for International wine, beer and spirit brands exhibiting at USA Trade Tasting, these three industry pros will be giving an exclusive training workshop before the event on how to successfully partner with importers and launch your brands in the USA.

Learn from some of the most influential professionals in the beverage industry at the USA Trade Tasting educational conference on 13-14 May 2019. These presentations from industry leaders on today’s leading ideas on marketing, sales and distribution will challenge and inspire you to grow your beverage company.

Looking to grow your distribution in the USA?

Exhibit your brand at USA Trade Tasting (USATT) and get the attention of USA’s leading importers, important distributors, high-profile retail merchants, and influential media executives.

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Event Producer: Beverage Trade Network

USA Trade Tasting is brought to you by Beverage Trade Network, the leading online platform dedicated to connecting the global beverage industry. Beverage Trade Network (BTN)successfully connects wineries, breweries, distilleries and brand owners with international importers, distributors, brokers and beverage industry professionals on a daily basis. Strong partnerships with international and US organizations have helped BTN establish USA Trade Tasting as a premiere sales and marketing event committed to connecting the beverage industry.