5th Edition

Join Us in NYC
May 26-27, 2020

Event For Importers and Distributors

To Learn, Network and Source.



How to Streamline your Sales Process

Photo for: How to Streamline your Sales Process

CEO of Beverage Trade Network Sid Patel teaches brand owners how to develop a successful sales processes for wineries, breweries, and distilleries doing business in the USA.

There’s been a lot of talk in the last decade about bottleneck problems, where there are hundreds, if not thousands, of suppliers pitching the same importer or distributor. In today's trade-driven industry, a detailed sales process is vital to success in the three-tier system. From production to your elevator pitch, planning ahead on how you are going to secure distribution beyond 1000 cases begins with an understanding of how to sell your SKU at every tier.


Preparing, prospecting, negotiating, launching and support - your sales team will only be as good as your ability to develop a business plan based on a framework of realistic goals. Allocating a proper marketing budget to trade programs and focusing on depletion creates a healthy marketplace for your offerings. Learn how to generate a sales process that is geared for success in the US Market and get insight into what industry buyers really want to hear.


The USA Trade Tasting (USATT) event is an annual New York City wine, beer & spirits expo that gives an opportunity to buyers from all across the USA to meet global wine, beer, and spirits suppliers. Now in its fourth year, the USATT  event will take place on May 13-14, 2019 with an expanded schedule of events for members of the alcohol beverage industry. Events new in 2019 include an expanded two-day business conference, a networking breakfast for large retailers, coaching sessions for sales team members, and a private tasting of award-winning wines, beers, and spirits. 

By participating at this high-profile event in New York City in May 2019, you will walk away with the connections and relationships needed to become profitable in the competitive U.S. wine and spirits marketplace for years to come. 

Exhibitor Super Early Bird Registration Ends June 30, 2019. Book Your Spots Here.