Key Takeaways:

~ The quality that defines a luxury wine brand is Perception. 

~ In luxury wine, it’s not the placements or how much wine you sell; it’s the quality of the places you sell it and the price points.

~ Managing a luxury wine brand is a difficult job and has to be handled delicately. 

~ Thinking about the quality of the placements, the price points, the quality of the wine, and the quality of the packaging, is far more important than the volume and the amount of money you make. 

~ The most difficult thing in managing a luxury wine brand is the Pace.

~ Knowledge, Practicality and Authenticity is the key. 

To learn more, watch the full video Marketing and Selling Luxury Wines: Eric Guerra here.

About Eric Guerra

Eric Guerra is a marketing and sales executive, wine blogger, fine wine investor, and wine public speaker. He is a professional speaker and top multi-channel wine blogger with over 50k followers and 2k-3k unique impressions weekly. Eric Guerra has led some of the industry's most recognizable vineyards and wine brands. He has managed legendary wine companies and has a unique and diversified understanding of the wine industry, covering all areas from grape to bottle to customer. Eric, with his better half Mindi, combined their passions for wine and music and started WINEandJAZZ, a wine+music shop. The Reserve Tastings Wine Company LLC is a successful direct-to-consumer private Wine + Music club that delivers high-end wines matched with musically inspired label artwork and playlists. Reserve Tastings Wine Co focuses on educating the wine consumer through travel, education, wine reviews, and general expert wine entertainment.

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About USATT

USA Trade Tasting (USATT) is an annual wine, beer and spirits expo hosted by Beverage Trade Network that allows buyers from across the country to meet global wine and spirits suppliers, importers, distributors, and retailers of the US market. 

It is the premier destination for visitors to see new trends in the American marketplace, network with industry professionals, and make connections that will help drive long-term business success. It includes a two-day business conference with a networking breakfast hosted for large retailers, sales team coaching sessions, and a private tasting of award-winning wines, beers, and spirits.

The theme of the 7th Edition of USA Trade Tasting 2023 is ‘Making Chicago America’s Top Drinks Business Meeting Destination.' Chicago is well-known for its food and beverage choices and will notably contribute to shaping the alcohol space in the B2B segment in the coming years. USATT's 7th edition in 2023, happening on 17th-18th October in Chicago, will bring together its previous editions and experiences with the primary purpose of elevating and reconnecting Chicago's drinks industry.

Early bird registrations are open. Register now. 

To know more, please visit usatradetasting.com.