John Beaudette, President and CEO of MHW, gave USA Trade Tasting visitors an in-depth look at the US Market in his presentation, "USA Data Points for Importers, Distributors and Suppliers."

With over twenty years of experience developing brand entry strategy into the USA, John's presentation helped suppliers understand how to successfully navigate the three tier system. Key points covered by Beaudette in his USATT Conference seminar , "USA Data Points for Importers, Distributors and Suppliers," included:

• Market share of wine, beer and spirit categories

• Recent on and off premise trends

• Route to market options for small and medium sized suppliers

• Imported vs domestic data

• Distribution entities and options

• Consumer trends by category

Longtime industry veteran Steve Raye, President of Bevology, will also be hosting a Panel on which Beaudette is scheduled to take part alongside Scott Ades, executive VP and COO of Winebow.

The 'Importers and Distributors Panel' will explore the recent evolution of buyer needs over the past decade as they continue to compete in a hyper-saturated market by adding new and innovative brands who understand the challenges of the three-tier system to their portfolio.

Subjects that will be covered during the panel include

• "How wine, beer and spirit distributors pick new brands"

• "What performance metrics are the most important to importers and distributors"

• "How distributors and importers decide on what brands will be discontinued"

The panel will also discuss recent trends and the future of the US Drinks market. Together, the participants on the panel will bring experiences from unique industry positions to create a very dynamic forum on the most difficult challenges that face suppliers, importers, distributors and retailers everyday.