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Crafting Israel's Essence: Olgar Distillery's Journey to USATT

14/05/2024

A Taste of Tradition and Innovation from the Holy Land

Olgar Distillery, an artisanal distillery nestled in the picturesque North of Israel, is dedicated to crafting premium distillates and liqueurs using natural fruit fermentation and distillation. Their journey began with a passion for capturing the essence of local fruits in every bottle, blending tradition with innovation to bring the sweetness, sun, and joy of the Holy Land to every sip, creating magical sensory experiences for the consumers.

Product Description:

Since their inception in 2014, we've been on a journey to perfect their craft, and we're thrilled to finally share the results of their hard work with people around the world. Over the past few years, Their products have been recognized at prestigious competitions such as Terravino (Israel) from 2020 to 2023, the London Spirit Competition (2023), the Bartender Competition (USA) in 2023, and the Spirit Competition by Sante Magazine (USA) in 2023, as well as the China World Spirit Award 2024, where They received gold, silver, and bronze medals for ALL They submissions.

Image: Our Exhibitor - Olgar Distillery

At USATT, They will be showcasing their award-winning range of distillates and liqueurs, including their signature date, kiwifruit, and citrus spirits. What sets Their products apart in the crowded marketplace is Their unique production process, which focuses on natural fermentation and distillation to preserve the authentic flavors of local Israeli fruits such as dates, kiwi, guava, pomegranate, etrog, cumquat, and more, so every sip tells a story of Israel's rich flavors.

Unique Selling Point (USP):

The USP of the showcased products lies in their commitment to using only the highest quality, natural ingredients sourced from local growers. These spirits are a true reflection not only of the fruits from which they are derived but also of the love, traditions, and strength of the Israeli people, capturing the essence of each ingredient in every sip, Passionately Distilling Israel's Natural Essence. Additionally, all Their products are kosher and kosher for Pesach, reflecting Their dedication to quality and authenticity.

Connecting with the Audience:

At USATT, They intend to use storytelling to connect with their audience by sharing the rich history and tradition behind each bottle. Through their products, They aim to convey themes of authenticity, craftsmanship, and the beauty of natural ingredients, inviting attendees to embark on a sensory journey through the flavors of Israel.

Ideal Visitor/Buyer:

They are most looking forward to connecting with distributors, retailers, and sommeliers who appreciate the artistry and quality of craft spirits. Their ideal visitor is someone who shares their passion for natural, artisanal products and recognizes the potential of their brand in the US market.

Primary Objectives:

Their primary objectives for participating in USATT are to introduce their brand to the US market, forge partnerships with key industry players, and expand The distribution network. They believe that USATT provides the perfect platform to showcase their award-winning products and establish a foothold in the US spirits industry.

Image Source: Olgar Distillery

Engagement Strategies:

To engage with visitors at the exhibitor table, They plan to offer tastings of their acclaimed spirits, allowing attendees to experience the unique flavors firsthand. They will also host educational sessions, highlighting their production process and the journey behind each bottle, offering attendees a deeper insight into their brand and products.

Future Impact:

Participating in USATT marks a significant milestone for Olgar Distillery as They embark on their journey to enter the US market. They believe that their participation in this event will pave the way for future growth opportunities, enabling them to share their exceptional spirits with a broader audience of discerning consumers.

Join them at Table Number: 18 during the USA Trade Tasting in Chicago, where they will be exhibiting at Morgan MFG, Chicago, IL, United States, on 22nd-23rd May.