Top Ten Tips For a Successful Brand Launch

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Top Ten Tips For a Successful Brand Launch

Tips to launch a beverage brandIn John Beaudette's presentation, he outlines astounding tips from leading US brand owners which included inspiring insight from: Bertha Gonzalez (Casa Dragones); Jonathan Newman (Newman Wines & Spirits); Kevin Mehra (Latitude Beverage Company); David Kanbar (Skinny Girl Margarita and Bulldog Gin); Ken Austin (Avion Tequila); Felix Sencion (Presidente Beer); Steve Ludman (Leblon); John Glover (Castle Brands); and Tal Nadari (Lucas Bols), as well as his own look at how to successfully launch a brand.

In picture is Nicolas Legroux, International Business Development Manager from Sơn Tinh® passionately selling his brand at USA Trade Tasting. "Passion" as John refers around 16 mins into the talk is the single most common denominator among all those who were able to build brands successfully.

The 2016 USA Trade Tasting Conference hosted a full day of speakers dedicated to helping beverage professionals develop their sales network and adopt successful distribution strategies into their everyday operations.

With instructional seminars exploring practical ways to address the current market, executives from some of the country’s leading companies presented their tried and true blue-prints to successfully maneuvering in the US industry.

Want to hear more speakers like this?

USATT Conference 2017 will be live in New York City on May 16-17.

Learn from some of the most influential professionals in the beverage industry at the USA Trade Tasting educational conference. These presentations from industry leaders on today's progressive ideas on marketing, sales and distribution will challenge and inspire you to grow your beverage company.

The conference will have TED-Style talks where speakers will give you an insight into the strategies and standards that the industry's prominent thinkers are using to shape the marketplace around you.

Who are the Speakers?
Ranging from brand builders to marketing gurus, the educational conference is hosting remarkable experts who exhibit a truly heightened knowledge of the industry to give our visitors a clear understanding of the real life challenges that face them in the marketplace.

Who should attend?
Whether you are an importer, distributor, retailer, craft distillery, craft brewery or a boutique winery that’s just starting out, or work in sales with an importer/distributor or at an established beverage company, or simply wish to expand your skill set and gain a new perspective, USATT Conference is a must-attend event.

Join hundreds of fellow importers, distributors, winemakers, brewmasters, distillers, sales people and marketers at USA Trade Tasting Conference, designed to inspire and empower you with sales and marketing ideas—brought to you by Beverage Trade Network.

Please see detailed schedule below. You can register for Day 1 (16 May sessions) or Day 2 ( 17 May sessions) or even both days below.

Day 1: May 16 2017.

Price: $250. The sessions will run from 9am to 6pm and includes a coffee break. Your pass will give you entry into all sessions on 16th May. Your Conference ticket will also include free entry into the Grand Tasting area.

Register for Day 1 Sessions

Welcome Note

Steve Raye  

President of Bevology, Inc

 9:00 am - 9:10 am

Current Alcoholic Beverage Market Trends In The United States and How These Affect You

Brandy Rand  

Vice President - International Wine & Spirits Research (IWSR, USA).

 9:10 am - 9:30 am

Key Considerations on Route to Market Strategies in the U.S.

Chris Mehringer  

President, Park Street

 9:30 am - 10:00 am

How Importers and Distributors Can Build a Strong Sales Force

Josh Wand  

Founder & Motivator in Chief of BevForce

 10:00 am - 10:30 am

How to Draft a Solid Distribution Agreement for Franchise and Non-Franchise States

Donna H. Hartman, Esq  

Attorney, OlenderFeldman LLP

 1:00 pm - 1:30 pm

The New Brand / Craft Phenomenon: An Even Better Future

John Beaudette  

President and CEO of MHW, Ltd

 1:30 pm - 2:00 pm

10 Proven Promotional Programs That Will Get Your Brand Picked Up By National Chains and Large Retailers

Jonathan Newman  

Chairman and CEO, Newman Wine

 2:00 pm - 2:30 pm

It's revolution time: Make your "liquor store" a lean, mean, selling machine: Marketing that will crush your competition and win customers for life.

Stephen Fahy  

Sales Director and Senior Buyer at the Wine Library

 2.30 pm - 3:00 pm


Day 2: May 17 2017.

Price: $250. The sessions will run from 9am to 6pm and includes a coffee break. Your pass will give you entry into all sessions on 17th May. Your Conference ticket will also include free entry into the Grand Tasting area.

Register for Day 2 Sessions

Office Hours with Importers and Distributors

Michael Yurch 

President at Bluest Sky Group. Ex-President of the renowned retail firm Sherry-Lehmann. With 34 years of experience, 

 9:00 am - 10:30 am

7 Ways That Brands Can Optimize Their Domestic and International Logistics

Thomas Barfoed 

Managing Director, JF Hillebrand USA

 1:00 pm - 1:30 pm

Preparation to Pitching: How To Get and Grow With Your Distributor

Adam Lambert 

Seller Of Beer & Spirits

 1:30 pm - 2:00 pm

How to win Retailers and Influence Them with Effective Merchandising and Programming

Richard Halstead 

Chief Operating Officer, Wine Intelligence

 2:00 pm - 2:30 pm

Press Panel: Getting Press for your brand in USA. Do’s and Don’ts

W. R. Tish 

Managing Editor, Beverage Media

 2:30 pm - 3:00 pm

Book Your Seat TODAY and Get Ready To Learn, Network and Grow. (Registration Ends May 13)

Eventbrite - 2017 USA Trade Tasting - Exhibitor Registration Portal