choose the right Wine or Spirits Trade Fairs in USA

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Thinking of exhibiting your Wine or Spirits brands? Make sure you choose the right trade fairs in USA.

When you are looking for wine and spirits trade fairs in USA, the first question that arisesis why exhibit at a trade fair in USA? And, why exhibit at a trade show at all? 

choose the right Wine or Spirits Trade Fairs in USA There are mainly four reasons to exhibit your wine and spirits brands in trade fairs and trade shows.First,it will generate lucrative, highly targeted business leads. Second, you get to learnabout what’s working (and what isn’t). The third is to develop and strengthen your wine and spiritsbrand(s).It is a great way to advertise your wine brand. Fourth; connect with fellow industry professionals. What better place than a trade show to meet people that are there from a common background and for a similar purpose. They may be suppliers or producers like you, consultants, importers, distributors or retailers. Especially in a distributed industry like the alcohol beverage trade business, trade shows are an excellent place to make industry connections.

Multinational wine exhibition shows are crucial platforms for wine brand founders to expand their contact base and develop brand recognition. No matter if you are a global supplier or a local label looking to give a boost to your product sales, demonstrating your product at wine fairs and playing host to important representatives from experiencedimporters, suppliers and dealers can give your brand a big boost towards extending distribution in your focus markets.

Successfully participating in trade shows means understanding the characteristics of the business and discovering what event best fits your company’s needs. Take time to figure out what markets you would like to explore and then plan your trade show attendance ahead of time.

We’ve compiled the leading wine, beer and spirits trade tastings and fairs taking place in USA.

WSWA Convention

The Wine and Spirit Wholesalers Association Convention is one of the biggest events in the USA and services large distribution houses and their members.  For over seventy two years the event has celebrated the success of the wine and spirits industry in the USA.

Wine and Spirits Wholesalers of America Annual Convention and Exposition is a 4-day event being held from 18th April to 21st April 2017 at the Grande Lakes in Orlando, Florida. The WSWA Convention is the premier event where distributors seek out new and exciting beverage products in the wine &spirits industry.

Event details for Wine and Spirits Wholesalers Association Convention

Location: Grand Lakes, Orlando, Florida, USA

Date: April 18-21, 2017.

USA Trade Tasting and Business Conference

USA Trade Tasting (USATT) is an annual adult beverage trade/specialist trade tasting and business conference launched in order to promote sustainable growth in the independent beverage industry by helping boutique wineries, craft breweries, craft distilleries, importers, distributors, retailers and beverage companies learn, source and grow. The show is produced by BeverageTradeNetwork.com which is one of the world’s leading platform connecting wineries, breweries, distilleries to importers and distributors globally.

The USATT showcases exciting wines, beers and spirits from all over the world to USA importers, wholesalers, distributors, retailers and press.

Event details for USA Trade Tasting

Location: Metropolitan Pavilion, New York, New York, USA.

Date: May16-17, 2017.

Minimum Price: USD 600.

Maximum Price: USD 2,700.

Virginia Wine Expo

Virginia Wine Expo is a 5-day event being held from March 8thto 12th March 2017 at the Greater Richmond Convention Center in Richmond, Virginia. This event showcases products like various kinds of wines, spirits, beers, sparkling wine, champagne, and delicatessen, oils & vinegars.

Event details for Virginia Wine Expo

Location: Greater Richmond Convention Center,Richmond, Virginia.

Date: February 8-12, 2017.

Boston Wine Expo

The Boston Wine Expo is New England’s biggest food and wine festival. The 2017 Boston Wine Expo will feature multiple ways to learn about and sample great wine and food including the Grand Tasting main event, the exclusive Vintners’ Reserve Lounge and their dynamic seminar series. It’s the perfect venue for learning about your favorite wines and experiencing new wines.

Event details for Boston Wine Expo

Location: Seaport Hotel and World Trade Center Boston, Massachusetts.

Starting Date: February 18-19, 2017.

World Wine Meeting America

World Wine Meeting America is a 3-day event being held from May 1st to the 3rd, 2017 at the Embassy Suites Chicago Downtown Magnificent Mile Hotel in Chicago. This event showcases wine and spirits from producers, merchants, cooperative cellars and sales agents.Importers, exporters, wholesalers, wholesale distributors, wine producers, generic promotional bodies and regionalassociationsin the wine &spirits industry will be in attendance as buyers.

Event details for World Wine Meeting America

Location: Seaport Hotel and World Trade Center Boston, Massachusetts.

Starting Date: May 1-3, 2017.

The Florida Wine Experience

The annual Stacole Fine Wine and Spirits Trade Show has transformed into one of the most important events for the Florida food and beverage industry. The event continues to draw the most interesting winemakers in the industry and over 1200 guests in three cities for a tour of wine that can only be reflected as The Florida Wine Experience.

Event details for The Florida Wine Experience

Location: 9939 Universal Blvd, Orlando, FL. 32819.

Date: September 13, 2017.

Eastern Winery Exposition

The Eastern Winery Exposition is the largest production wine and grape trade show and conference east of the Pacific states. It is designed to provide Eastern U.S. and Canadian wineries and vineyards with an easily accessible, low-cost professional meeting with a variety of winery and vineyard suppliers, at the right time of year. A strong conference program, exhibit hall featuring suppliers relevant to the region’s business of wine making, networking events, industry association participation, and flexible registration packages are all integral components of EWE.

Event details for Eastern Winery Exposition

Location: The Oncenter, Syracuse, NY.

Date: March 22-24, 2017.

Bar Beverage Alcohol for Restaurants

Bar Beverage Alcohol for Restaurants is a 2-day event being held from May 21st to the 22nd 2017 in Chicago. This event showcases products like wine, spirits and beer. Some well-known names attendingthis event are Blue Moon; Bodegas Ignacio Marn; Bodegas Riojanas, Boston Beer Company, BreweryOmmegang/Duvel USA, Broadview Imports.

Event details for Bar Beverage Alcohol for Restaurants

Location: Venue to be announced, Chicago, USA.

Date: May 21-22, 2017.

Unified Wine & Grape Symposium

The Unified Wine & Grape Symposium (UWGS) is an annual wine and grape industry event, held every January in Sacramento, California, United States of America. Since 1995 the American Society for Enology and Viticulture (ASEV) and the California Association of Wine grape Growers (CAWG) have worked together to develop the trade show combined with symposium. The Unified Symposium also hosts a trade show with over 550 vendors displaying their products and services to the more than 12,000 people who attend annually.This annual event draws more than 13,000 grape growers, vintners and allied industry members from around the world. Including 3 days of program sessions, and over 650 exhibitors, it is the largest event of its kind in the western hemisphere in the Wine & Spirits industry.

Event details for Unified Wine & Grape Symposium

Location: Sacramento Convention Center, Sacramento, USA.

Date: January 24-26, 2017.

Review the details of each trade show, apart from the pricing and location, analyze the audience that is exhibiting and attending the show and see if it is right for you. 

Want to Know More About USA Trade Tasting 2017?

USATT Conference 2017 will be live in New York City on May 16-17.

Learn from some of the most influential professionals in the beverage industry at the USA Trade Tasting educational conference. These presentations from industry leaders on today's progressive ideas on marketing, sales and distribution will challenge and inspire you to grow your beverage company.

The conference will have TED-Style talks where speakers will give you an insight into the strategies and standards that the industry's prominent thinkers are using to shape the marketplace around you.

Who are the Speakers?
Ranging from brand builders to marketing gurus, the educational conference is hosting remarkable experts who exhibit a truly heightened knowledge of the industry to give our visitors a clear understanding of the real life challenges that face them in the marketplace.

Who should attend?
Whether you are an importer, distributor, retailer, craft distillery, craft brewery or a boutique winery that’s just starting out, or work in sales with an importer/distributor or at an established beverage company, or simply wish to expand your skill set and gain a new perspective, USATT Conference is a must-attend event.

Join hundreds of fellow importers, distributors, winemakers, brewmasters, distillers, sales people and marketers at USA Trade Tasting Conference, designed to inspire and empower you with sales and marketing ideas—brought to you by Beverage Trade Network.

Please see detailed schedule below. You can register for Day 1 (16 May sessions) or Day 2 ( 17 May sessions) or even both days below.

Day 1: May 16 2017.

Price: $250. The sessions will run from 9am to 6pm and includes a coffee break. Your pass will give you entry into all sessions on 16th May. Your Conference ticket will also include free entry into the Grand Tasting area.

Register for Day 1 Sessions

Welcome Note

Steve Raye  

President of Bevology, Inc

 9:00 am - 9:10 am

Current Alcoholic Beverage Market Trends In The United States and How These Affect You

Brandy Rand  

Vice President - International Wine & Spirits Research (IWSR, USA).

 9:10 am - 9:30 am

Key Considerations on Route to Market Strategies in the U.S.

Chris Mehringer  

President, Park Street

 9:30 am - 10:00 am

How Importers and Distributors Can Build a Strong Sales Force

Josh Wand  

Founder & Motivator in Chief of BevForce

 10:00 am - 10:30 am

How to Draft a Solid Distribution Agreement for Franchise and Non-Franchise States

Donna H. Hartman, Esq  

Attorney, OlenderFeldman LLP

 1:00 pm - 1:30 pm

The New Brand / Craft Phenomenon: An Even Better Future

John Beaudette  

President and CEO of MHW, Ltd

 1:30 pm - 2:00 pm

10 Proven Promotional Programs That Will Get Your Brand Picked Up By National Chains and Large Retailers

Jonathan Newman  

Chairman and CEO, Newman Wine

 2:00 pm - 2:30 pm

It's revolution time: Make your "liquor store" a lean, mean, selling machine: Marketing that will crush your competition and win customers for life.

Stephen Fahy  

Sales Director and Senior Buyer at the Wine Library

 2.30 pm - 3:00 pm

 

Day 2: May 17 2017.

Price: $250. The sessions will run from 9am to 6pm and includes a coffee break. Your pass will give you entry into all sessions on 17th May. Your Conference ticket will also include free entry into the Grand Tasting area.

Register for Day 2 Sessions

Office Hours with Importers and Distributors

Michael Yurch 

President at Bluest Sky Group. Ex-President of the renowned retail firm Sherry-Lehmann. With 34 years of experience, 

 9:00 am - 10:30 am

7 Ways That Brands Can Optimize Their Domestic and International Logistics

Thomas Barfoed 

Managing Director, JF Hillebrand USA

 1:00 pm - 1:30 pm

Preparation to Pitching: How To Get and Grow With Your Distributor

Adam Lambert 

Seller Of Beer & Spirits

 1:30 pm - 2:00 pm

How to win Retailers and Influence Them with Effective Merchandising and Programming

Richard Halstead 

Chief Operating Officer, Wine Intelligence

 2:00 pm - 2:30 pm

Press Panel: Getting Press for your brand in USA. Do’s and Don’ts

W. R. Tish 

Managing Editor, Beverage Media

 2:30 pm - 3:00 pm

Book Your Seat TODAY and Get Ready To Learn, Network and Grow. (Registration Ends May 13)

Eventbrite - 2017 USA Trade Tasting - Exhibitor Registration Portal