Conference Keynote

Case Study on the Journey of Jeppson's Malört | Tremaine Atkinson

2023 USATT Conference

Tremaine Atkinson, CEO and Head Distiller at CH Distillery and Owner of Jeppson's Malört will be sharing a Case Study on the Journey and Accomplishment of Jeppson's Malört. What lessons can other brands use to grow their brand?

It has become synonymous with Chicago and is known to both locals and adventurous tourists as a polarizing emblem of the city's identity. From its humble beginnings during the Prohibition era to its resurgence in the modern age, Malört's journey is not just about taste but also a fascinating business phenomenon that showcases the power of branding, community, and embracing the unconventional.

 

For spirits industry professionals, Malört's journey from an obscure and challenging liqueur to a cultural phenomenon highlights the power of branding, community engagement, and the willingness to embrace the unconventional.

Tune in if you want to learn about building a brand and a cult following.