Webinar
An In-Depth Look at the USA Trade Tasting Event: What to Expect in 2025
Get answers to your most pressing questions and a sneak peek at what to expect at the USA Trade Tasting
The USA Trade Tasting (USATT) is a premier industry event designed for beverage producers, brand owners, importers, distributors, and industry professionals looking to expand their footprint in the U.S. market. The annual event, scheduled for 20th May 2025, will feature an enhanced program tailored to facilitate business development, networking, and brand promotion. To provide insight into the event, Sid Patel, CEO of Beverage Trade Network and USATT, along with Ankita Okate, Chief Growth Officer at Beverage Trade Network, highlight the benefits and opportunities of exhibiting at USATT.
What Makes USATT a Must-Attend Event?
USATT is structured around a comprehensive agenda that combines informative conferences, a dynamic B2B trade floor, exclusive sit-down tastings, and masterclasses. With a strong focus on fostering direct business relationships, USATT provides exhibitors with a platform to connect with key decision-makers in the beverage industry.
Event Structure and Highlights
Exhibitor Setup & Logistics
- Exhibitor setup begins at 9 AM, with logistical support available to ensure a smooth onboarding process.
- The event is designed for both U.S.-based and international brands, offering tailored services to meet diverse needs.
Conference Sessions
- Running from 10 AM to 1 PM, the conference will feature a lineup of panels led by importers, distributors, and industry experts.
- Sessions will provide valuable insights into market trends, distribution strategies, and business expansion techniques.
B2B & B2C Access to the Expo Floor
- Primarily catering to B2B attendees, the expo floor is a hub for networking and deal-making.
- A limited number of B2C visitors will have access for specific periods, allowing exhibitors to showcase their brands to select consumers and influencers.
Exclusive Sit-Down Tastings
- A new addition to USATT, sit-down tastings will offer exhibitors the opportunity to present their wines and spirits in an intimate setting.
- Hosted by winemakers or distillers, these tastings will enable deeper engagement with key buyers and media representatives.
Masterclasses Featuring Award-Winning Brands
- Industry experts will host masterclasses showcasing winners from the Sommelier Choice Awards (SCA) and Bartender Spirits Awards (BSA).
- These sessions will highlight exceptional products and educate attendees on category trends and tasting techniques.
Networking Events & Brand Pitch Recording
A B2B cocktail and networking party will be held on the first day, providing a relaxed setting for forging business connections.
Exhibitors will have access to a dedicated studio for recording professional, branded marketing content, enhancing their promotional efforts beyond the event.
Who Should Exhibit at USATT?
USATT is ideal for beverage businesses seeking growth opportunities in the U.S. market. Key exhibitor categories include:
- U.S. Brands: Companies looking to expand their distribution footprint, particularly in the Midwest.
- International Wineries & Distilleries: Producers aiming to secure importers and distributors in the U.S.
- Illinois-Based Businesses: Brands seeking to establish or strengthen their presence in Chicago’s thriving hospitality scene.
Why Attend USATT?
With a strategic focus on connecting industry professionals, USATT is more than just a trade show; it’s a gateway to new opportunities. Whether you’re looking to enter the U.S. market, strengthen existing distribution channels, or gain exposure among key buyers, USATT offers unparalleled value.
Mark your calendars for this must-attend event on 20th May 2025 and prepare to take your brand to the next level!
