Scott is a 25+ year veteran at IRI responsible for overseeing Beverage Alcohol Client Insights, drawing on his experience within several IRI divisions.  Prior to Client Insights, Scott held positions within Strategic Solutions, Product Management, Client Service and Database Management at IRI.   In addition to traditional market measurement tracking, pricing analytics, or consumer data his recent focus is on bringing new solutions to the BevAl industry: primarily the on-premise channel or emerging E-commerce marketplace to provide a holistic market view.