Grand Tasting

Meet pre-qualified beverage alcohol buyers in one place—each with the power to put your products in front of thousands of consumers. Show your brand to USA's leading importers, distributors and retail merchants.

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USA Trade Tasting (USATT) is an annual adult beverage trade specialist trade tasting and business conference being launched in order to promote sustainable growth in the independent beverage industry by helping boutique wineries, craft breweries, craft distilleries, importers, distributors, retailers and beverage companies learn, source and grow.

Exhibit your brand at USA Trade Tasting (USA TT) and get in front of USA's leading importers, important distributors, high-profile retail merchants, and influential media executives.

Why exhibit?

If you are a wine, beer or spirits producer or an USA importer/distributor looking to grow, USA TT is the perfect platform to help you connect with new distributors and retailers in USA.

The event is themed such that all trade attendees are open for business. The event is B2B ONLY with the sole purpose for exhibiting brands to connect with new buyers and vice-versa.

Who should exhibit?

Wineries, Breweries and Distilleries looking to find distributors and importers in USA. If you are an overseas supplier, USA TT can assist you getting TTB (COLA) waiver approvals for trade show samples. Please email for more details.

USA Importers looking to grow distribution can also exhibit at USA TT in order to expand distribution in other states and meet key retail buyers of USA.

Where and when

  • Buyers Trade Tasting  – March 21-22, 2016 - Metropolitan Pavilion, New York City
  • Keynote Speakers & Educational Conference – March 23, 2016 - Metropolitan Pavilion, New York City

Metropolitan Pavilion


Event producer

USA Trade Tasting is brought to you by Beverage Trade Network, the leading online platform dedicated to connecting the global beverage industry.

Beverage Trade Network (BTN) successfully connects wineries, breweries, distilleries and brand owners with international importers, distributors, brokers and beverage industry professionals on a daily basis.

Working with 9000 members, Beverage Trade Network is positioned perfectly to head up the initiative.

Strong partnerships with international and US organizations have helped BTN establish USA Trade Tasting as a premiere sales and marketing event committed to connecting the US beverage industry.

Limited booth availability

The inaugural event will offer 150 Tasting Stations, so space is limited. Exhibitors are encouraged to reserve space early as tables are expected to sell out quickly. All Founding Exhibitors will be given priority registration and booth selection at future BTN events. Early exhibitor entries will also get VIP seating for the keynote conference. (on a first-come, first-serve basis)

Exhibit pricing

  • $2400 ( Early Bird - Book By Dec 31)
  • $2700 ( Regular - From 1 Jan)

Only Few Spots Left. Book Now.


*When trade show booths are sold out, a waiting list will be established for the following year.
** Multiple Table Stands (2-3) Receive 10% Booth Discount.
***Booth Sharing Fee = $100.00


Cancellation/Refund Policy:

Exhibitor stand cancelled prior to October 30, 2015 are eligible for a full refund, including the deposit. Exhibitor cancelled after this date are not eligible for a credit or refund.

Set Up (and what's included):

The trade tasting is a trestle table set up, you will not pay anything extra. Your pricing covers ALL costs associated with the show. You are required to bring in one roll-up banner only and can put marketing material on your table. USATT will provide you with the below:

  • Tasting Table
  • Ice Bucket + Spittoon
  • White Tablecloth & Skirting
  • 1 Chair
  • Stemware will be givem to visitors at registration
  • Ice (as required)

Book Your Table Now. Only few spots left.