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The theme of the 7th Edition of USA Trade Tasting 2023 is #ConnectingChicago and our biggest aim is ‘Making Chicago America’s Top Drinks Business Meeting Destination. Chicago is well-known for the food and beverage choices it offers and will notably contribute in shaping the alcohol space in the B2B segment in the coming years. USATT's 7th edition in 2023 will bring together its previous editions and experiences with the primary purpose of elevating and reconnecting Chicago's drinks industry. 

USATT aims to boost Chicago and its suburbs, Midwestern United States' local and small suppliers along with giving international exhibitors a taste of the city and generating business by getting all three tiers of the industry together under one roof.

USATT is an international show organized by Beverage Trade Network for the last 6 years, and in 2023 it will go deeper into Chicago’s drinks scene, integrating the three tiers of the industry into one event with a fundamental focus on Chicago.

“We have designed a new format and moved to downtown Chicago based on our research and feedback from industry experts and supplier partners, and our trade show visitors. We will be showcasing exhibitors and brands that buyers are looking for and those that are trending,” mentioned Sid Patel, CEO of Beverage Trade Network and organizer of the event.

Located in Chicago’s West Loop, Morgan Manufacturing, the venue for USATT 2023, is best known for its soaring ceilings, exposed concrete, glass, and steel constituting its  industrial elegance. Morgan Manufacturing offers over 32,000 square feet of world-class space. Housed in a renovated historic building and designed with a focus on modularity, it’s an exceptional choice for live events and conferences, making it a perfect space for USATT 2023. 

USA Trade Tasting 2023 will focus on #ConnectingCHICAGO

What's New?

  • The show is hosted in the busiest area of Chicago. 
  • Targeting the right exhibitors.
  • Targeting the right buyers.
  • Bringing together Chicago's who's who.
  • 4 industry panels. 8 keynotes. 24 speakers. 2 masterclasses.
  • Downtown Chicago

Why BTN selected Chicago

Chicago’s current market offers a great opportunity for networking within the drinks industry.  It is a city that is buzzing with energy. Chicago is the nation's capital in the food and beverage manufacturing space, and has a formidable restaurant and bar scene. The location, sizable population and character of innovation are a great draw.

Chicago is one of the world’s top cities for the food and beverage industry. An estimated 4,500 food and beverage companies are based here, with 130,000 employees and annual sales of more than $32 billion, according to the nonprofit Chicagoland Food and Beverage Network.

We have already begun building Chicago Drinks Guide, a digital platform that aims to cover 100+ bars, restaurants, bartenders, sommeliers, influencers of Chicago and make them not only known but also accessible to the final consumers of Chicago.  On the B2B front, we will move America’s leading drinks competitions USA Wine Ratings, USA Spirit Ratings and USA Beer Ratings to Chicago in 2024. 

2023 Conference Agenda and Outline

The two-day event in October 2023 will focus on TED-style actionable sessions that will include 26 speakers. There will be 8 keynote sessions of 30 minutes each, and 4 panels of 60 minutes each. The conference will shine the spotlight on importers, distributors, retailers and restaurateurs.

Top USA and Chicago professionals and buyers will be helping you improve your import, distribution, retail and restaurant business. Q&A will follow right after, where you will be able to ask questions. 

Conferences will start at 11am on both days and the expo floor will open at 1pm on both days. Attendees of the conference will also be able to have lunch and access to the VIP after event party.

For the last 6 years, the drinks industry has turned to Beverage Trade Netork’s USA Trade Tasting event and conference to discover the latest trends and network with the drinks community. Our signature two-day event for the beverage industry brings together thought leaders, trailblazers, and the next generation of brand founders to help beverage industry professionals thrive.

End it with the VIP networking party

Next to business, BTN is best known for the cocktail nights at the end of all our events. These are informal platforms to network with the industry and catch up on trends, patterns, rising personalities and all of it with a drink in hand!

This is the perfect opportunity to convert those connections that were made in the two days of business. With lip-smacking cocktails in the heart of the city and lots of conversations to catch up on, it is this party that is the perfect finisher. Feel free to dress up because our photographer will be there for the paparazzi moments. If you’ve made it to this party, you’ve probably made it to the creme de la creme of Chicago's and suburbs drinks industry.


Regular Pricing - $3200.

Date and Location:

October 17-18, 2023
Morgan MFG, 401 N Morgan St Suite #204A, Chicago, IL 60642, United States

Exhibitor Registration Here

Exhibitors get free lunch (both days) and cocktail entry (day 1)
Exhibitors do not get conference but can purchase at the price listed here due to very limited conference tickets.
Exhibitor move in time 11am on October 17. Expo floor starts 1pm. Exhibitor move out time 8pm on day 1 and 7pm on day 2.

Pay 25% to book and the balance will be due in August 31, 2023. Table selection is on a first-come basis. Exhibitors will be given access to the exhibitor zone as soon as they book giving them early options to choose their own table spot.

Set Up:

The trade tasting is a trestle table set up, you will not pay anything extra for setting up. Your pricing covers ALL costs associated with the show. You are required to bring in one roll-up banner only and can put marketing material on your table. USATT will provide you with the below.

  1.     6' x 30" Table-Top, with white skirting
  2.     2 Chairs
  3.     E-Program Guide Listing
  4.     2 Lunch passes
  5.     2 Cocktail party passes

Once you register, we will send you a confirmation and your exhibitor zone details where you will be able to login and book your table spot and schedule meetings. Continue Registration Here >