Ritual is the only spirit alternative with the taste, smell, and burn of liquor, giving you the choice to have a truly satisfying drink without the alcohol or calories. Ritual delivers the depth of flavor you expect out of tequila, whiskey, gin or rum, which means you can swap it in 1:1 for a full proof spirit and have a non-alcoholic version of your favorite drink, not some juiced-up kiddie cocktail. So whether you’re downshifting, making a baby, on call, training for a marathon, or just have **** to do tomorrow, you can Enjoy the Ritual.