Love Spirit prides itself in the quality of its products, with its spirits being crafted in-house in Sweden and its wines coming from a multi award winning winery in Portugal’s Torres Vedras region, famous for a passion for its quality agricultural products. Love Spirit’s ethos is to offer products of the highest quality possible, at price points to make the majority of its product range a realistic option for mid-market consumers, with the products falling into the ‘super premium’ category from a quality point of view. Solveig Sommarström, who heads up Love Spirit’s Product Development for Spirits, said ‘We are passionate about crafting and maintaining products of the highest possible quality and to achieve this, we use only the purest Swedish spring water and highest-grade alcohol made from Swedish winter wheat. We are extremely proud of our spirits – and having worked in the past on many of the world’s top-class products, I genuinely believe that Love Spirit’s products are fully on par with the very best globally!’ While Love Spirit is an international drinks group, from a core values point of view, it remains firmly rooted in its Scandinavian origins. This is reflected in its strongly held belief in genuine inclusion of all parts of society and a celebration of the benefits that diversity of thought and people can bring to a society, not least from a creativity and propensity to innovate point of view. These core beliefs are also very manifest in Love Spirit’s sponsorship and brand profiling efforts, with a strong focus on promoting equality and more effective inclusion for the LGBT+ Community, being a pan-global population segment suffering frequent socio-economic exclusion and discrimination.