From ancient times, a small fruit called ume has been deeply loved by the Japanese people. At CHOYA, we see a tremendous potential in that regard. Our mission is to grow fine quality ume by developing optimal soil, discover the amazing power of ume and share them with the world. We believe there is so much more that ume can do. That is why we will continue to explore every possibility that fruit can offer. We will take on the challenge of creating new products that can only be made by CHOYA.