5th Edition

Join Us in NYC
May 26-27, 2020

Event For Importers and Distributors

To Learn, Network and Source.

by Beverage Trade Network

Modern Selling for Importers and Distributors

The focus of the session is exploring NEW thinking and MODERN approaches to selling. Not only has the wine & spirits industry changed significantly in the last 5-10 years but selling as a profession has changed. We'll explore these changes in depth and prepare you to be more effective in the modern environment.

You'll be asked not only to open your mind to new ways of thinking and new possibilities but to "unlearn" some of the things you've been taught. Along the way, we're going to bust a few "myths" and poke our finger in the eye of some deeply held beliefs that have become obsolete. 

Selling today is no longer about pitching and persuading, and overcoming objections. It's not even about the features and benefits of your product. "Modern" selling is about bringing true business value to the buyer-seller relationship. The centerpiece of this new mindset is demonstrating solid business acumen through the use of data, technology, and all the best practices that go with it.

Attendees will walk away with fresh thinking and powerful new ideas about how to dramatically accelerate their sales.

Who should attend?

Sales personnel of wine, beer and spirits Importers and distributors.

Sales managers


What you will learn?

How to apply modern-day selling in opening up new accounts

How to sell more in current accounts

How to manage your sales.

Understand how to use modern-day selling tools.

Schedule and Subjects Covered


How our industry has changed

how selling has changed

let's bust some myths

What it looks like in national accounts today

How to create relationships

Tapping into your strengths

How to make the most of your time

Data, technology and best practices that go with sales

Social media and YOU

Innovation / philanthropy

Q and A

Session hosted by Ben Salisbury

BenBen Salisbury is a 34-year veteran of the adult beverage industry and former Vice President of National Accounts for the US with Constellation Brands and Ste Michelle Wine Estates.

You will also get sales materials and recorded video presentation.