Building a National Beer Brand: The basic 101

In this presentation you will learn how you can develop a distribution strategy to make your brand a national brand.

For over twenty years, Adam Lambert has been helping craft labels build their brands into national icons. Also a long time speaker and consultant to the trade, Adam will be sharing his secrets on what it really takes to build a sales team and find the distribution partners, one state at a time.

Adam Lambert has spent the last 20 years learning from just about every angle of the beverage industry. Prior to working for New Holland, Adam worked as VP of Sales at Dogfish Brewery and spent 6 years as National Sales and Marketing Manager for Rougue Ales.

Lambert brings a wealth of sales and distribution experience that will provide suppliers distribution and selling strategies in how to grow your craft beverage brand by building a solid distributors network.

Building a National Beer Brand: The basic 101 from BeverageTradeNetwork.com

Want to hear more speakers like this?

USATT Conference 2017 will be live in New York City on May 16-17.

Learn from some of the most influential professionals in the beverage industry at the USA Trade Tasting educational conference. These presentations from industry leaders on today's progressive ideas on marketing, sales and distribution will challenge and inspire you to grow your beverage company.

The conference will have TED-Style talks where speakers will give you an insight into the strategies and standards that the industry's prominent thinkers are using to shape the marketplace around you.

Who are the Speakers?
Ranging from brand builders to marketing gurus, the educational conference is hosting remarkable experts who exhibit a truly heightened knowledge of the industry to give our visitors a clear understanding of the real life challenges that face them in the marketplace.

Who should attend?
Whether you are an importer, distributor, retailer, craft distillery, craft brewery or a boutique winery that’s just starting out, or work in sales with an importer/distributor or at an established beverage company, or simply wish to expand your skill set and gain a new perspective, USATT Conference is a must-attend event.

Join hundreds of fellow importers, distributors, winemakers, brewmasters, distillers, sales people and marketers at USA Trade Tasting Conference, designed to inspire and empower you with sales and marketing ideas—brought to you by Beverage Trade Network.

Please see detailed schedule below. You can register for Day 1 (16 May sessions) or Day 2 ( 17 May sessions) or even both days below.

Day 1: May 16 2017.

Price: $250. The sessions will run from 9am to 6pm and includes a coffee break. Your pass will give you entry into all sessions on 16th May. Your Conference ticket will also include free entry into the Grand Tasting area.

Welcome Note

Steve Raye /

President of Bevology, Inc

9:00 am - 9:10 am

Current Alcoholic Beverage Market Trends In The United States and How These Affect You

Brandy Rand /

Vice President - International Wine & Spirits Research (IWSR, USA).

9:10 am - 9:30 am

Key Considerations on Route to Market Strategies in the U.S.

Chris Mehringer /

President, Park Street

9:30 am - 10:00 am

How Importers and Distributors Can Build a Strong Sales Force

Josh Wand /

Founder & Motivator in Chief of BevForce

10:00 am - 10:30 am

How to Draft a Solid Distribution Agreement for Franchise and Non-Franchise States

Donna H. Hartman, Esq /

Attorney, OlenderFeldman LLP

1:00 pm - 1:30 pm

The New Brand / Craft Phenomenon: An Even Better Future

John Beaudette /

President and CEO of MHW, Ltd

1:30 pm - 2:00 pm

10 Proven Promotional Programs That Will Get Your Brand Picked Up By National Chains and Large Retailers

Jonathan Newman /

Chairman and CEO, Newman Wine

2:00 pm - 2:30 pm

It's revolution time: Make your "liquor store" a lean, mean, selling machine: Marketing that will crush your competition and win customers for life.

Stephen Fahy /

Sales Director and Senior Buyer at the Wine Library

2.30 pm - 3:00 pm

Day 2: May 17 2017.

Price: $250. The sessions will run from 9am to 6pm and includes a coffee break. Your pass will give you entry into all sessions on 17th May. Your Conference ticket will also include free entry into the Grand Tasting area.