Here's a summary of some of the USATT show features

Welcome Note

Steve Raye /

President of Bevology, Inc

9:00 am - 9:10 am

Current Alcoholic Beverage Market Trends In The United States and How These Affect You

Brandy Rand /

President – US Office, International Wine & Spirits Research (IWSR, USA).

9:10 am - 9:30 am

Key Considerations on Route to Market Strategies in the U.S.

Chris Mehringer /

President, Park Street

9:30 am - 10:00 am

How Importers and Distributors Can Build a Strong Sales Force

Josh Wand /

Founder & Motivator in Chief of BevForce

10:00 am - 10:30 am

How to Draft a Solid Distribution Agreement for Franchise and Non-Franchise States

Donna H. Hartman, Esq /

Attorney, OlenderFeldman LLP

1:00 pm - 1:30 pm

The New Brand / Craft Phenomenon: An Even Better Future

John Beaudette /

President and CEO of MHW, Ltd

1:30 pm - 2:00 pm

10 Important Factors That Will Get Your Brand Picked Up By National Chains and Large Retailers

Jonathan Newman /

Chairman and CEO, Newman Wine

2:00 pm - 2:30 pm

It's revolution time: Make your "Wine store" a lean, mean, selling machine: Marketing that will crush your competition and win customers for life.

Stephen Fahy /

Sales Director and Senior Buyer at the Wine Library

2.30 pm - 3:00 pm

Office Hours with Importers and Distributors

Michael Yurch /

President at Bluest Sky Group. Ex-President of the renowned retail firm Sherry-Lehmann. With 34 years of experience, 

9:00 am - 10:30 am

7 Ways That Brands Can Optimize Their Domestic and International Logistics

Thomas Barfoed /

Managing Director, JF Hillebrand USA

1:00 pm - 1:30 pm

Preparation to Pitching: How To Get and Grow With Your Distributor

Gerry Schweitzer /

President, Rocketlust Communications

1:30 pm - 2:00 pm

How to win Retailers and Influence Them with Effective Merchandising and Programming

Richard Halstead /

Chief Operating Officer, Wine Intelligence

2:00 pm - 2:30 pm

Press Panel: Getting Press for your brand in USA. Do’s and Don’ts

W. R. Tish /

Managing Editor, Beverage Media

2:30 pm - 3:00 pm

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