Here is what Lewis Purdue from Wine Industry Insight had to say about how to get your wine news picked up in his post,  “How Do I Get My News Included In Wine Industry Insight?”

I get this question frequently. So here’s a quick guide.  Please also read, "What’s Of Interest To News Fetch Subscribers?"

NEWS, NEWS, NEWS AND ONLY NEWS

First, it must be news and written like news. Wandering, overblown, self-congratulatory pieces filled with gushing superlatives are not news. Second, your news must be business, or industry related, not primarily consumer news like events, medals, dinners or other items in the bullets below.

EXISTING LINKS

The easiest way to get into Wine Industry Insight is to send me an existing web link from a credible news source that I can consider for News Fetch. News relevance is the same as listed above (and as excluded, below).

OTHER VOICES

If it passes those tests, then you can post the item yourself on Wine Industry Insight as part of the “Other Voices” section in the left-hand column at https://www.wineindustryinsight.com

Just go here: https://www.wineindustryinsight.com/OtherVoices/register.php and you can start as soon as I verify your registration. If you have any doubts about whether an item is appropriate, just send me an email before you post. If your article or links are good, then I’ll include them as a link in News Fetch which goes to 18,500+ wine trade subscribers Monday through Friday.

WHAT’S NOT OF INTEREST TO WINE INDUSTRY INSIGHT SUBSCRIBERS

I’ve been keeping track of emails and comments from Wine Industry Insight’s News Fetch subscribers about what they find of interest … and not. Always remember, anything that’s of primary interest to a consumer is not of interest.

Here are a few that will not make it (in no particular order):

• Wine competition prizes, medals etc.

• New “looks”, branding, new bottle sizes.

• Consumer promotions and festivals.

• Charity events, cause marketing, and contribution unless they are TRULY AMAZING — If you just gave your winery away to the Goodwill or UNICEF, that’s a story.

• Almost all “Green” campaign topics. If you have discovered how to produce cold fusion power from lees, that’s a different story.

• The new tasting room, barrel aging facility • New varietals • No prizes, wine of the year etc.

• All news releases with any quote containing the words “we are thrilled” will be deleted.

• Consumer awards, contests, winemaker dinners, tastings, tasting room expansion, barrel room expansion, water for dogs and designated drivers

• Winery named best whatever

• Screw caps or corks?

• New brands

• New wines

• Wine and food festival

• No web site re-design, label redesign, bottles, corks etc.

• No more “sustainable certification” and “green energy” stories. Everybody needs to do these. It’s the green equivalent of saying “We have Internet access!”

• Wine and food matching

• Wine and music

• Water to wine … wine to water. All of the above can change if you have something that is true, TRULY new.

Only unique stores of interest to your wine industry peers and not just to consumers will make the cut.

About Lewis Purdue

Lewis Perdue is Editor and Publisher of Wine Industry Insight whose daily News Fetch executive email briefing enjoys the largest subscription base (22,000+) in the North American wine industry.  He founded Wines West, a Los Angeles-based wine import and distribution company specializing in high-end Italian brands.  Lewis also founded Wine Business Monthly in 1991, which remains the American wine industry's largest circulated print publication.

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