Make Your Wine Store a Lean, Mean, Selling Machine

Stephen Fahy of the Wine Library emphasized that producers always have to be thinking like a marketer. Wine brands, he said, need to take an activist approach to getting noticed within the U.S. marketplace. That means infusing your brand with passion and enthusiasm. And it also means staying one step ahead of what customers want in the marketplace, “Look for new angles, new perspectives, and new opportunities. Always.” Continue reading

What U.S. Retailers Are Looking for and How to Pitch Them

On a daily basis, a wine and liquor retailer/wholesaler must manage a litany of items. Among those things is a slew of requests from a large number of winemakers who are eager to get their offerings on store shelves. When making a pitch to them, its important for a representative to be focused and respectful of the retailers time. Also vital is the ability to make a brand stand out from the rest in a crowded U.S. market.   Continue reading

USATT 2018 Exhibitor Story: Don Tony Perez Corp

About Don Tony Perez Corp:

Don Tony Perez Wines is proud to introduce our fine wine to the world. Imported from Chile and Italy. They carry a great selection of Reserva, Gran Reserva, and Sparkling wine.Their quality wine is delicately formulated with key elements in nature that are carefully measured to produce a superb quality of the wine. Among these elements are the climate and soil. The valley where Bodegas Perez and Don Tony Perez wines reside is in Chile. Their wines have developed their own unique style. They are focused on delicious fruit flavor and elegance. Enjoy the lavish taste of Don Tony Perez Wines Chilean Collections. Continue reading

7 Ways That Brands Can Optimize Their Domestic and International Logistics

Thomas Barfoed, Managing Director of JF Hillebrand USA, who had discussed the “7 Ways That Brands Can Optimize Their Domestic and International Logistics.” For example, he discussed how small and mid-size brands can optimize their shipments to the U.S., what logistical factors might impact margins and pricing, and how different modes of transportation can impact your go-to-market strategy. Continue reading

Highlights From USATT 2017

On May 16-17, the United States Trade Tasting (USATT) event brought together producers, importers, distributors and other industry professionals at the Metropolitan Pavilion in New York. Producers learned more about how to enter the competitive U.S. marketplace, while importers and distributors got an early look at some of the innovative brands and products potentially coming to the U.S. market. Continue reading

Bodegas Esteban Martin

Bodegas Esteban Martin are located at the foot of the Iberian Cordillera. In this area the climate is influenced by a cold, dry wind, called “Cierzo”. Winters are cold and summers are extremely hot, there is little rainfall and temperature fluctuations tend to be extreme, which is why, so the vines have a great personality and character. Continue reading