USA Trade Tasting Returns to New York, May 16-17 2017

Mark your calendars to register and attend the USA Trade Tasting which returns to the Metropolitan Pavilion in NYC Tues/Wed. May 16 and 17th May, 2017.

Some 160 producers of wine, spirits and beer from around the world will be sharing the main floor to show their wares. In addition, there will be an educational portion of the show upstairs with a broad range of presentations to address the needs and interests of attendees and exhibitors alike.

Additionally, Masterclasses will be put on by China, Beaujolais and Wines of Tejo (Portugal) respectively providing in-depth insights into those regions.

The seminar portion of the show will feature the following speakers and subjects:

• John Beaudette, President of MHW, Ltd. on “The New Brand/Craft Phenomenon”
• Brandy Rand, VP at IWSR on current market trends
• Chris Mehringer, President of Park Street Imports on “Key Considerations on Route to U.S. Market Strategies”
• Donna Hartman of Olender Feldman legal firm returns to share insights on “How to Draft a Solid Distribution Agreement for both Franchise and non-Franchise States.”
• Stephen Fahy, Senior Buyer at the Wine Library on ramping up retail marketing to grow revenues and customers for the long term.
• Jonathan Newman, CEO Newman Wine on “10 Proven Promotional Programs That Will Get Your Brand Picked Up by National Chains and Large Retailers.”
• Perennial favorite speaker Josh Wand is back to talk about “How Importers and Distributors Can Build a Strong Sales Force.”
• Thomas Barfoed, MD of JF Hillebrand on optimizing logistics
• Bill “Tish” of BevMedia with tips on best ways to work with the press to get coverage of your brands
• Richard Halstead, CEO of Wine Intelligence on How to Win Retailers and Influence Them With Effective Merchandising and Programming.
• On Day 2, an “Office Hours” panel discussion will be held on tips and tools brands can use to get the attention of importers and distributors. The panel will include:
o Martin Sinkoff, VP and Dir. of Marketing at Frederick Wildman
o Mick Yurch, Bluest Sky Group and former Sherry-Lehmann head honcho
o Mike Votto, CEO of Votto Vines Importers
o Rob Bradshaw, Pres. and CEO of Cape Classics Imports

It’s a fabulous line up of conference speakers that will complement the floor exhibits of suppliers from around the world. The goal for attendees and exhibitors is to foster connections to develop and grow business for all.

Event Producer: Beverage Trade Network

USA Trade Tasting is brought to you by Beverage Trade Network, the leading online platform dedicated to connecting the global beverage industry. Beverage Trade Network (BTN) successfully connects wineries, breweries, distilleries and brand owners with international importers, distributors, brokers and beverage industry professionals on a daily basis. Strong partnerships with international and US organizations have helped BTN establish USA Trade Tasting as a premiere sales and marketing event committed to connecting the beverage industry.

Register now for the USATT and the conference tickets for the conference portion are going fast.

Time and Venue:

New York:
Date: Tuesday & Wednesday, May 16-17 2017,
Time: 9:30 AM to 6:30 PM (EST).
Location: Metropolitan Pavilion, New York City, NY, USA.
RSVP for USATT 2017 here.

We look forward to having you there.

Every year, the USATT Show brings together small and medium sized importers, distributors, retailers and press professionals of the US wine, spirits and beer industry in New York City for 2 days of learning, buying and selling, networking and fun — all designed to help participants grow their bottom line. Get Your Visitor Trade Pass Now. 

USATT Visitor Registration is Now Open.

 

New Concepts to Look Out For at USATT 2017

About USA Trade Tasting:

USA Trade Tasting (USATT) is an annual trade tasting and business conference, open to trade professionals only, which takes place on May 16-17, 2017, at the Metropolitan
Pavilion New York City, USA. USATT showcases exciting wines, beers and spirits from all over the world to USA importers, wholesalers, distributors, retailers and press.

There are new concepts to look out for at USA Trade Tasting 2017

ShowDeals:

We’re pleased to announce a new free program for USA Trade Tasting Exhibitors, called #ShowDeals, which will help you drive more traffic and close more business during the event. USATT Show Deals are the two-day only discounts for attendees
of the show from the beverage industry. These are buying opportunities for distributors, importers, retailers and brokers to get real savings with specials and deals offered only at USATT 2017. The objective of the #ShowDeals program is to create more awareness for you as BTN / USATT team will create pre-buzz about your deal before the event. Your deal will also be printed in the official program guide.

OfficeHours:

USATT’s Office Hours sessions give you a chance to talk one-on-one with speakers and mentors. Importers and distributors will share what they are really looking for when
selecting a new brand. What do they expect from a new brand? And, why some brands make it and some don’t. There will be in-depth advice and discussion on what importers and distributors are really looking for. This will be included in the USATT Office Hours session. A panel question and answer session will be included in USA Trade Tasting 2017 as part of the Conference. This will cover permanent information like
what your introductory communication to a prospective importer and/or distributor should say

Who should attend?

Whether you are a craft distillery, craft brewery or a boutique winery that’s just starting out, or work in sales at an importer/distributor or at an established beverage company,  or simply wish to expand your skill set and gain new perspective, USATT Conference is a must attend event. Join hundreds of fellow winemakers, brew masters, distillers, sales people and marketers at USA Trade Tasting Conference which is designed to inspire and empower you with sales and marketing.

Event Producer: Beverage Trade Network

USA Trade Tasting is brought to you by Beverage Trade Network, the leading online platform dedicated to connecting the global beverage industry. Beverage Trade Network (BTN) successfully connects wineries, breweries, distilleries and brand owners with international importers, distributors, brokers and beverage industry professionals on a daily basis. Strong partnerships with international and US organizations have helped BTN establish USA Trade Tasting as a premiere sales and marketing event committed to connecting the beverage industry.

 

Every year, the USATT Show brings together small and medium sized importers, distributors, retailers and press professionals of the US wine, spirits and beer industry in New York City for 2 days of learning, buying and selling, networking and fun — all designed to help participants grow their bottom line. Get Your Visitor Trade Pass Now. 

USATT Visitor Registration is Now Open.