New Concepts to Look Out For at USATT 2017

About USA Trade Tasting:

USA Trade Tasting (USATT) is an annual trade tasting and business conference, open to trade professionals only, which takes place on May 16-17, 2017, at the Metropolitan
Pavilion New York City, USA. USATT showcases exciting wines, beers and spirits from all over the world to USA importers, wholesalers, distributors, retailers and press.

There are new concepts to look out for at USA Trade Tasting 2017

ShowDeals:

We’re pleased to announce a new free program for USA Trade Tasting Exhibitors, called #ShowDeals, which will help you drive more traffic and close more business during the event. USATT Show Deals are the two-day only discounts for attendees
of the show from the beverage industry. These are buying opportunities for distributors, importers, retailers and brokers to get real savings with specials and deals offered only at USATT 2017. The objective of the #ShowDeals program is to create more awareness for you as BTN / USATT team will create pre-buzz about your deal before the event. Your deal will also be printed in the official program guide.

OfficeHours:

USATT’s Office Hours sessions give you a chance to talk one-on-one with speakers and mentors. Importers and distributors will share what they are really looking for when
selecting a new brand. What do they expect from a new brand? And, why some brands make it and some don’t. There will be in-depth advice and discussion on what importers and distributors are really looking for. This will be included in the USATT Office Hours session. A panel question and answer session will be included in USA Trade Tasting 2017 as part of the Conference. This will cover permanent information like
what your introductory communication to a prospective importer and/or distributor should say

Who should attend?

Whether you are a craft distillery, craft brewery or a boutique winery that’s just starting out, or work in sales at an importer/distributor or at an established beverage company,  or simply wish to expand your skill set and gain new perspective, USATT Conference is a must attend event. Join hundreds of fellow winemakers, brew masters, distillers, sales people and marketers at USA Trade Tasting Conference which is designed to inspire and empower you with sales and marketing.

Event Producer: Beverage Trade Network

USA Trade Tasting is brought to you by Beverage Trade Network, the leading online platform dedicated to connecting the global beverage industry. Beverage Trade Network (BTN) successfully connects wineries, breweries, distilleries and brand owners with international importers, distributors, brokers and beverage industry professionals on a daily basis. Strong partnerships with international and US organizations have helped BTN establish USA Trade Tasting as a premiere sales and marketing event committed to connecting the beverage industry.

USA Trade Tasting 2018 Exhibitor Registrations Now Open.Become an Exhibitor Now.

USA Trade Tasting 2017 Conference Registrations Are Now Open, Get your Super Early Bird Tickets Now

USA Trade Tasting 2017 Conference

Registrations for the USATT Conference are now open, this is your chance to be a part of the USATT 2017 Conference and avail super early bird prices.

Super Early Bird tickets are valid till March 1, 2017 and come with a complimentary 2- day Grand Tasting pass. Tickets are available for $250 for the single day conference pass and $400 for the two days combined. This is an educational conference where you can learn about sales, distribution, compliance and marketing. Prices will increase after March 1, 2017.

Every year, the USATT Show brings together small and medium sized importers, distributors, retailers and press professionals of the US wine, spirits and beer industry in New York City for two days of learning, buying and selling, networking and fun — all designed to help participants grow their bottom line.

Who should attend?

Whether you are a craft distillery, craft brewery or a boutique winery that’s just starting out, work in sales with an importer/distributor or at an established beverage company, or simply wish to expand your skill set and gain a new perspective, USATT Conference is a must-attend event.

Join hundreds of fellow importers, distributors, winemakers, brewmasters, distillers, salespeople and marketers at the USA Trade Tasting Conference, designed to inspire and empower you with sales and marketing ideas and brought to you by Beverage Trade Network.

You’re coming to USA Trade Tasting 2017 either way, right? So you might as well save some cash with a super early bird ticket for the Conference.

Who are the Speakers?

Ranging from brand builders to marketing gurus, the educational conference is hosting remarkable experts who exhibit a truly heightened knowledge of the industry to give our visitors a clear understanding of the real life challenges that they face in the marketplace and how to overcome these.

USA Trade Tasting 2017 Conference

Why attend USATT 2017

  • Learn how to launch, market and grow your wine, beer or spirit brand in USA market.
  • Reduce your trial and error time: Why experiment with your branding when you can fast-track your time to success? The experts at this event will empower you to focus on what really works (and prove to you that it works).
  • Network with marketers just like you: Imagine connecting face-to-face with hundreds of people—just like you—as you share stories, gather ideas and build relationships that last for years.
  • Meet the speakers: Attendees will learn first-hand from presentations and also have the unique opportunity to directly engage with new industry contacts.
  • Get your ROI by getting great content: The right conference not only allows you to meet smart, inspiring people, but also teaches you a lot — especially in skills that make you a better-rounded professional. USATT Conference includes ‘How to Do It ’ topics. We are not going to discuss where the industry is going, and the problems faced by it – instead we will focus on how to make it happen and do it better.
  • It’s in New York City. An international hub for business. Large volume of business. Distributors,importers and retailers from surrounding states will visit and be ready to trade.

How to draft a solid distribution agreement for franchise and non-franchise states

  • Press Panel: Getting Press for your brand in USA. Do’s and Don’ts

  • The New Brand / Craft Phenomenon: An Even Better Future

  • 10 Proven Promotional Programs That Will Get Your Brand Picked Up By National Chains and Large Retailers

  • 7 Ways That Brands Can Optimize Their Domestic and International Logistics

  • How to win Retailers and Influence Them with Effective Merchandising and Programming

  • Preparation to Pitching: How To Get and Grow With Your Distributor

Stay informed about the latest & greatest developments in the beverage industry in the US and discover global trends.

Register TODAY and get your visitor trade pass for free before February 28, 2017. Special discount codes will be given to early registrants for the USATT Conference.

USA Trade Tasting 2017 takes place at Metropolitan Pavilion 125 W 18th St, New York, NY 10011, USA.

Event Producer: Beverage Trade Network

USA Trade Tasting is brought to you by Beverage Trade Network, the leading online platform dedicated to connecting the global beverage industry. Beverage Trade Network (BTN) successfully connects wineries, breweries, distilleries and brand owners with international importers, distributors, brokers and beverage industry professionals on a daily basis. Strong partnerships with international and US organizations have helped BTN establish USA Trade Tasting as a premiere sales and marketing event committed to connecting the beverage industry.

We can’t wait to see you all at USATT 2018!
USA Trade Tasting 2018 Exhibitor Registrations Now Open.Become an Exhibitor Now.

How can we convert more sales revenue during non-peak hours on average sales per person?

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Office Hours Panel answers the question  –

The Rent/utilities keep ticking 24/7 so any new business during slow periods is a plus

Some Examples

  • Happy hour discounts on drinks
  • Free or discounted bar menu/regular menu food e.g selected item discounts such as $1 oysters and ½ priced wine from 4PM-6PM, or1/2 price appetizers from regular menu
  • Serve regular entree to share for 2 with no charge for salads. Drinks/Wines 1/2 price
  • Mondays all wines (or selected wines from wine list 1/2 price)
  • Get local musicians to play before, and/or after meal hours
  • Promote these offers via social media, email blasts to your loyal customer base, clip on’s for the menu,  window signs, table piece, submit these promotions to local “what’s happening” publications or online listings.
  • On slow nights
    • Theme nights; Hawaii night, Wild West night, interactive Game night etc
    • Ladies night 1/2 price )
    • Lawyers, financial businesses, waiters/bar people etc. (1/2 price night)
  • Wine, spirit or beer classes by In house or distributor / supplier leader
  • Local guest Appearance (local weatherman. local GMA feature, radio remote)

Got questions? click here to send us your questions and we will get them answered!

Join us at Retailers office hours and get your whitepaper on what are the 10 challenges that wholesalers face and how to overcome them.
Learn how other wholesalers tackle the issues at USATT’s office hours. USATT’s distributor office hours will be limited to 200 seats only. Wine, Beer and Spirits wholesalers / distributors and Retailers are encouraged to reserve the seat asap. RSVP now to get early bird pricing for office hour sessions.

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More about Retailers Office Hour Session:

USATT’s Office Hours sessions give you a chance to talk one-on-one with speakers and mentors. We bring in dozens of experts so you can get targeted advice on everything from sales and marketing to operations and management.

Who:

Office Hours are for Importers, Distributors, Retailers and Suppliers who want informed feedback on business ideas and challenges. Our mentors have real-world expertise in a range of topics.

What:

There will be 4 sessions, each of an hour’s duration. If you are an importer, you are recommended to attend the Import business office hour session. If you are a distributor, you are recommended to attend the Distribution business office hour session and so on. Each session will have experts from your domain.

For example: The Distributor Office Hour session will have one expert from sales, one from management, one from legal and one from operations. This will allow you to ask questions ranging from sales to operations about your distribution business.

Seats are limited to 200 people per session. You must pre-register and select your office hour sessions.

When:

Distributor’s Office Hour Session: May 16, 1pm to 2pm.

Importer’s Office Hour Session: May 16, 4pm to 5pm.

Supplier’s Office Hour Session: May 17, 9.30am to 10.30am.

Retailer’s Office Hour Session: May 16, 1pm to 2pm.

Set up:

The set up is a mix of class room and chair-only set up. Those who need to work on laptops may sit on the chairs that have desks with them.

What it’s not:

1) We’re committed to creating a lively learning atmosphere, and we require that all participants abide by our code of conduct. These conversations are fun, but Office Hours is not a speed-dating event.

2) It’s also not a pitching event; mentors appreciate your questions, not requests for taking your brand.

3) It’s not one to one, you will be in a session room of 200 people and your questions will be open and in public. This is an open session where you will also benefit from other attendees’ questions.

Why:

We’re excited to host this format as a way of helping you learn about solutions for real-world business problems and ask questions related to your business.

Event Producer: Beverage Trade Network

USA Trade Tasting is brought to you by Beverage Trade Network, the leading online platform dedicated to connecting the global beverage industry. Beverage Trade Network (BTN) successfully connects wineries, breweries, distilleries and brand owners with international importers, distributors, brokers and beverage industry professionals on a daily basis. Strong partnerships with international and US organizations have helped BTN establish USA Trade Tasting as a premiere sales and marketing event committed to connecting the beverage industry.

USA Trade Tasting 2018 Exhibitor Registrations Now Open.Become an Exhibitor Now

USA Trade Tasting Launches ‘USATT Stories’ Competition

USA Trade Tasting’s develops ‘USATT Stories’ as a cross-platform competition modernizing pre-event brand promotion.

USATT_Stories_0516

New York, NY.  USA Trade Tasting’s develops ‘USATT Stories’ as a cross-platform competition modernizing pre-event brand promotion.

USATT’s new initiative features fully integrated social components in an innovative competition developed to promote exhibiting international wineries, breweries and distilleries to the US industry.

The top fifty exhibitor’s USATT Stories will be showcased throughout the trade show with feature adverts displayed on the trade floor. The exhibitor with the highest shared USATT Story across all social media platforms will receive a full page advert in the official USATT program.

“Our goal with USATT Stories is to provide exhibitors with the ability to voice their brand story to the US audience,” said Sid Patel, CEO of Beverage Trade Network. “The campaign is particularly useful for brand owners looking for a viable solution to extend their reach in the USA. With the platform, brand owners will now be able to develop brand recognition across the US market well in advance of the trade show by leveraging the strengths of our media network.”

Official ‘Story’ sharing results for the competition will be tallied on February 28, 2017, however the platform will continue to operate up until and during the trade show (May 16-17) to help exhibitors generate trade interest.

Exhibitors are encouraged to take an active role in the program.

The 2016 USA Trade Tasting and Conference hosted a full day of speakers dedicated to helping beverage professionals develop their sales network and adopt successful distribution strategies into their everyday operations.

With instructional seminars exploring practical ways to address the current market, executives from some of the country’s leading companies presented their tried and true blue-prints to successfully maneuvering in the US industry.

If you are a wine, beer or spirits producer or an USA importer looking to grow, USATT is the perfect platform to help you connect with state distributors, importers and retailers in USA.

Event Producer: Beverage Trade Network

USA Trade Tasting is brought to you by Beverage Trade Network, the leading online platform dedicated to connecting the global beverage industry. Beverage Trade Network (BTN) successfully connects wineries, breweries, distilleries and brand owners with international importers, distributors, brokers and beverage industry professionals on a daily basis. Strong partnerships with international and US organizations have helped BTN establish USA Trade Tasting as a premiere sales and marketing event committed to connecting the beverage industry.

USA Trade Tasting 2018 Exhibitor Registrations Now Open.Become an Exhibitor Now

USA Trade Tasting and Conference 2016 Round Up Video

USA Trade Tasting (USATT) is an annual trade only event in New York city helping producers connect with wine, beer, spirits importers, distributors, retailers and press of USA. Learn more on how to exhibit at USATT and Grow Your Brand in the US market.

EVENT PRODUCER

Beverage Trade Network Logo

USA Trade Tasting is brought to you by Beverage Trade Network, the leading online platform dedicated to connecting the global beverage industry. Beverage Trade Network (BTN) successfully connects wineries, breweries, distilleries and brand owners with international importers, distributors, brokers and beverage industry professionals on a daily basis. Strong partnerships with international and US organizations have helped BTN establish USA Trade Tasting as a premiere sales and marketing event committed to connecting the US beverage industry.

The 2016 USA Trade Tasting and Conference hosted a full day of speakers dedicated to helping exhibitors develop their sales network and adopt successful distribution strategies into their everyday operations along with the grand tasting floor where exhibitors showcased their brands to importers, distributors and retailers of USA.

With instructional seminars exploring practical ways to address the current market, executives from some of the country’s leading companies presented their tried and true blue-prints to successfully maneuvering in the US industry. 2017 USA Trade Tasting and Conference exhibitor registrations are now open.

If you are a wine, beer or spirits producer or an USA importer looking to grow, USATT is the perfect platform to help you connect with state distributors, importers and retailers in USA.

Event Producer: Beverage Trade Network

USA Trade Tasting is brought to you by Beverage Trade Network, the leading online platform dedicated to connecting the global beverage industry. Beverage Trade Network (BTN) successfully connects wineries, breweries, distilleries and brand owners with international importers, distributors, brokers and beverage industry professionals on a daily basis. Strong partnerships with international and US organizations have helped BTN establish USA Trade Tasting as a premiere sales and marketing event committed to connecting the beverage industry.

USA Trade Tasting 2018 Exhibitor Registrations Now Open.Become an Exhibitor Now