I have two kids. They are wonderful kids and like siblings, they argue about nearly everything. Who does what? Who is responsible for what and who gets credit for what? Those are my kids’ struggles but that same scenario can play out with my supplier clients. Suppliers that are with ANY distributor lament the lack of effort on behalf of their brand. Suppliers, like my kids, think that mom and dad will handle it all and they will be the recipient of the benefits of being our kids or with distribution. That is just not true! Continue reading
How to get and grow with your distributor?
In today’s ever changing world of craft beer, never has it been more important to understand how to work in harmony with your wholesaler. With the number of breweries expected to reach 6K before the end of 2017, differentiating yourself with your wholesaler is critical to success. Beer wholesalers expect a level of quality not just in the beer made but in the business plan prepared and presented.
This presentation will walk you through identifying a network, how to make the contact, building out the plan and how to deliver in a manner that will set you apart from your competitor. A concise step by step of all the details needed to help make the move into the wholesale world and generate growth for both you and your partners.
Adam Lambert’s Bio:
Adam has spent the last 20 years learning from just about every angle of the beverage industry. Starting as a grocery store liquor clerk and growing to his current COO position with Storied Craft Breweries, a growth capital company. Adam has spent time as VP of Sales for Virtue Cider part of the ABI’s High End group, New Holland Brewery and Distillery as VP of Sales, 7 years’ as VP of Sales for Dogfish Head Craft Brewery and 6 years as National Sales and Marketing Manager for Rogue Ales. Past experiences include owning a wine distribution company and beverage brokerage, managing the west coast as a brewery brand manager for SLO Brewing Company and is a proud graduate of Cal Poly San Luis Obispo. Adam has been a member of the Independent Council on 3-Tier Dynamics and long serving member of the Brewers Association Export Development Committee. Adam has been a featured presenter at the Craft Brewers Conference, Brew bound Brew Talks, Beverage Trade Network, and the Bar and Night Club Show.
Learn from some of the most influential professionals in the beverage industry at the USATT conference. Meet Adam Lambert at USATT conference and learn more about How to get and grow with your distributor.
Event Producer: Beverage Trade Network
USA Trade Tasting is brought to you by Beverage Trade Network, the leading online platform dedicated to connecting the global beverage industry. Beverage Trade Network (BTN) successfully connects wineries, breweries, distilleries and brand owners with international importers, distributors, brokers and beverage industry professionals on a daily basis. Strong partnerships with international and US organizations have helped BTN establish USA Trade Tasting as a premiere sales and marketing event committed to connecting the beverage industry.