In May, we will be putting you in-front of the buyer directly. USA Trade Tasting will be featuring “Office Hours” a panel discussion on how brands can find, present to and work with prospective U.S. importers and distributors.
A one-on-one Question and Answer session will give attendees a a chance to address their specific issues via one-on-one with panelists. Importers and distributors will share what they are really looking for when selecting a new brand. What do they expect from a new brand? And, why some brands make it and some don’t.
Martin Sinkoff, VP Dir. of Mktg Frederick Wildman
Rob Bradshaw, CEO, Cape Classics
Michael P. Votto, President/CEO of Votto Vines
Michael Yurch, President, Bluest Sky Group, ex. owner of Sherry Lehmann
Who Should Attend:
International and Domestic Brand Owners who are Looking To Grow in the US Market. Importers and Distributors of USA looking to address their own business challenges.
Steve Raye is President of Bevology, a marketing consulting company specializing in spirits and wine. Steve has more than two decades of Drinks Industry experience, beginning with Diageo-predecessor Heublein. As a Managing Partner of Brand Action Team for ten years, he specialized in helping new-to-the-U.S. brands manage their entry into the American market.
On the wine side Steve also has significant experience working with country and regional wine trade promotion agencies including Austria, Australia, Chile, Spain, Santorini and Ribera del Duero and Rueda. He is also a consultant to Vinitaly and has managed U.S. trade PR for ProWein. On the spirits side he directed the entire brand development from concept through design, launch, and execution for Singani 63 from Bolivia and Pisco Portón from Peru. Steve is a recognized thought leader who writes and speaks on the issues driving the American Drinks market. He has spoken at Vinitaly, Wine2Wine, Vino2016, London Wine Fair, WSWA, U.S. Drinks Conference, Tales of the Cocktail.
Learn more about – Key Considerations on Route to market Strategies in the U.S. By Chris Mehringer (President of Park Street)