Three Tiers of Industry Networking at the USA Trade Tasting

Distribution is one of the biggest challenges facing wine and spirits producers. On one hand, suppliers are demanding “strategic distribution”-the kind that connects products with engaged customers and correlates brand status with like-minded retail and restaurant outlets. On the other hand, you have retail stores and sommeliers, responding to our narrative-rich culture, demanding innovative, niche and authentic products with a “cool” story to tell. The distributor lies in the middle, facing language barriers, industry consolidation, ever-changing market dynamics, state regulations, supply chain hiccups, and an increasingly crowded market place. You soon begin to understand that this is a complex global business! Continue reading

How Importers and Distributors Can Build a Strong Sales Force

At the USATT17 Conference, Josh Wand, Founder of BevForce, shared his insights on how importers and distributors can build a strong sales force for the U.S. market. As Wand explained, it’s all about hiring the best team possible. he outlined two of the keys to employee retention: offering fair market value compensation and building a healthy, positive sales culture. Continue reading

The New Brand Craft Phenomenon: An Even Better Future

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During his presentation at USATT 2017 (“The New Brand / Craft Phenomenon”), John Beaudette, President and CEO of MHW, Ltd., emphasized that “The perfect beverage alcohol storm is here.” Continue reading

Highlights From USATT 2017

On May 16-17, the United States Trade Tasting (USATT) event brought together producers, importers, distributors and other industry professionals at the Metropolitan Pavilion in New York. Producers learned more about how to enter the competitive U.S. marketplace, while importers and distributors got an early look at some of the innovative brands and products potentially coming to the U.S. market. Continue reading