How to Win Retailers and Influence Them with Effective Merchandising and Programming

(Image: Richard Halstead)

Richard co-founded Wine Intelligence in 2002. He leads the company’s strategy practice and works closely with multinational clients on product development, branding and routes to market projects.

Richard’s early working life was spent in business journalism, including spells as a staff writer on the Independent on Sunday and the Mail on Sunday. After taking his MBA, Richard entered the world of wine when he was appointed the first Business Development Manager of Virgin Wines shortly after its launch.

Today Richard is in demand as a speaker, writer and lecturer. He is a regular on the international conference circuit, and writes a regular column for Australia’s Wine Business Monthly magazine. Recent teaching engagements include the Bordeaux Wine MBA programme, the OIV Masters programme, and the Masters in Wine Business at Trieste University. Richard is a Certified Member of the Market Research Society, and holds MBA with distinction from London Business School. He is a graduate of Brown University.

Time & Venue :

The Metropolitan Pavilion in New York City on May 16th at 2:00 pm – 2:30 pm.

Grab your USATT conference passes and learn more from Richard Halstead about How to win Retailers and Influence Them with Effective Merchandising and Programming.

USATT Conference is limited to 300 people only. Register today to confirm your seat and learn all about Sales, Marketing and Distribution. USATT Conference ticket includes your entry into the grand tasting area as well. We hope to see you in NYC. View Speakers | View Full Schedule | Register.

Event Producer: Beverage Trade Network

USA Trade Tasting is brought to you by Beverage Trade Network, the leading online platform dedicated to connecting the global beverage industry.

Every year, the USATT Show brings together small and medium sized importers, distributors, retailers and press professionals of the US wine, spirits and beer industry in New York City for 2 days of learning, buying and selling, networking and fun — all designed to help participants grow their bottom line. Get Your Visitor Trade Pass Now. 

USATT Visitor Registration is Now Open.

Meet Via Pacifica Selections : Premium Wine Producer and Distributor at USATT 2017

About Via Pacifica Selections:

Via Pacifica Selections is a vertically integrated wine company devoted to the distribution and production of wines from the classic appellations of the Pacific Rim (California – New Zealand – Chile – Argentina) into the United States.

Via Pacifica Selections

They work with small and carefully selected producers from these regions, in some cases, they help other hands on to work with vineyards or to make their wines, in other cases. they just give other the chance to show their wines to the American consumers.

Via Pacifica Selections, look for the undiscovered and most unique and wine for Pacific Rim and give their clients the opportunity to experience wines with soul, history and real people behind. Wines that transmit and represent these people and places with outstanding quality.

California:

Only 2% of the world enjoys a dry Mediterranean climate and this is the dominant one in Napa Valley, helping to provide vintage-to-vintage consistency and exceptional quality that few other winegrowing regions can boast. Because of its unique geologic history, Napa Valley has a remarkable diversity of microclimates, weather and geography, as well as some of the most diverse soils found on earth.

Via Pacifica Selections

In spite of its international renown, Napa Valley is one of the smallest winegrowing regions in the world, with only one-eighth the planted acreage of Bordeaux. The region’s established viticultural practices result in low yields of high-quality grapes, from which skilled winemakers craft Napa Valley’s renowned wines, being particularly known for its Cabernet Sauvignon, Merlot and other red Bordeaux varietals.

Argentina:

Located in the Southern Cone of the American Continent, with a population of 42 million inhabitants and a territory that is four times larger than France, Argentina is one of the world’s nature reserves. Privileged with outstanding natural richness and extraordinarily diverse landscapes, Argentina boasts high mountains and plains, lush vegetation and extreme deserts, forests and steppes, glaciers and waterfalls.

It is in this context, and in the course of five centuries, Argentina has developed an extraordinary wine industry. The altitude, the wide range of temperatures, the local know-how, the new technologies and a deeply-rooted popular wine culture lend their wines their unique identity and quality.

Chile:

As a wine region, Chile is truly blessed. It has a Mediterranean climate that is similar to the climate in California and France. The climate and the geographical traits have helped Chile remain one of the only locations in the world that is resistant to phylloxera, the louse that destroyed many of the world’s best vineyards

Via Pacifica Selections

Chile is going through a wine revolution and the independents have broken away from Chile’s industrial wine culture to lovingly squeeze out small lots of wines, usually using organic, even spiritually tinged theories of winemaking.

New Zealand:

New Zealand wine is an experience like no other. A special combination of soil, climate and water, their innovative pioneering spirit and commitment to quality all come together to deliver pure, intense and diverse wines..

New Zealand wine is distinctive for its purity, vibrancy and intensity. The long ripening period – a result of cool temperatures – allows flavor development whilst retaining fresh acidity, a balance for which New Zealand wines are renowned.

Explore premium vodka and tequila combination offered by Via Pacifica Selections at USATT 2017. USA Trade Tasting (USATT) is an annual trade only event in New York city helping producers connect with wine, beer, spirits importers, distributors, retailers and press of USA. Meet Importers, State Distributors, Retailers and Press of USA in New York City.

Event Producer: Beverage Trade Network

USA Trade Tasting is brought to you by Beverage Trade Network, the leading online platform dedicated to connecting the global beverage industry. Beverage Trade Network (BTN) successfully connects wineries, breweries, distilleries and brand owners with international importers, distributors, brokers and beverage industry professionals on a daily basis. Strong partnerships with international and US organizations have helped BTN establish USA Trade Tasting as a premiere sales and marketing event committed to connecting the beverage industry.

Every year, the USATT Show brings together small and medium sized importers, distributors, retailers and press professionals of the US wine, spirits and beer industry in New York City for 2 days of learning, buying and selling, networking and fun — all designed to help participants grow their bottom line. Get Your Visitor Trade Pass Now. 

USATT Visitor Registration is Now Open.

 

7 Ways That Brands Can Optimize Their Domestic and International Logistics

Logistics

(Image: Thomas Barfoed)

Thomas Barfoed is the Managing Director at JF Hillebrand USA, a company specialized in global logistics for wines, spirits and beer. In the 17 years he has been with the company, Thomas has held various leadership roles in key wine and spirits markets – starting first in his home country of Denmark, then Russia, Chile, Canada and now in the USA. He credits his time attending high school in Kansas City as part of the reason why the USA has always held a special interest for him; not only because of his experiences then, but also for the diverse market and business opportunities today.

Logistics

“Learning from different cultures and professional environments has always fascinated me and being able to foster development and expand business within those frameworks has become my personal motivation.” In his current role Thomas overseas all activities involving import, export, domestic transport and integrated beverage logistics in the USA. He is based out of the JF Hillebrand USA headquarters in New Jersey where he lives with his family.

Time & Venue :

The Metropolitan Pavilion in New York City on May 17th at 1:00 pm – 1:30 pm.

Grab your USATT conference passes and learn more from Thomas Barfoed about Which are the 7 Ways That Brands Can Optimize Their Domestic and International Logistics.

USATT Conference is limited to 300 people only. Register today to confirm your seat and learn all about Sales, Marketing and Distribution. USATT Conference ticket includes your entry into the grand tasting area as well. We hope to see you in NYC. View Speakers | View Full Schedule | Register.

Event Producer: Beverage Trade Network

USA Trade Tasting is brought to you by Beverage Trade Network, the leading online platform dedicated to connecting the global beverage industry.

Every year, the USATT Show brings together small and medium sized importers, distributors, retailers and press professionals of the US wine, spirits and beer industry in New York City for 2 days of learning, buying and selling, networking and fun — all designed to help participants grow their bottom line. Get Your Visitor Trade Pass Now. 

USATT Visitor Registration is Now Open.

How Importers and Distributors Can Build a Strong Sales Force

Importers

(Image: Josh Wand)

Josh Wand is the Founder & Motivator in Chief of BevForce, a boutique recruiting and staffing agency that specializes in hiring strategies and organizational design for beverage companies. Wand developed BevForce to provide the beverage industry with a full-service hiring and job search platform that connects good people to great jobs.

BevForce is a comprehensive recruiting and staffing resource, providing services including: executive recruiting, interim placement and a targeted industry job board at www.BevForce.com. BevForce is headquartered in New York, NY with an additional office in Los Angeles, California.

Importers

Prior to creating BevForce, Josh held positions at Southern Wine & Spirits, AV Imports and Sidebar Spirits. His role included business development, management of a national sales and distribution network, staffing the organization and instituting educational training programs for hotels and restaurant groups.

Time & Venue :

The Metropolitan Pavilion in New York City on 16th May at 10:00 am – 10:30 am.

Grab your USATT conference passes and learn more from Josh Wand about How Importers and Distributors Can Build a Strong Sales Force.

USATT Conference is limited to 300 people only. Register today to confirm your seat and learn all about Sales, Marketing and Distribution. USATT Conference ticket includes your entry into the grand tasting area as well. We hope to see you in NYC. View Speakers | View Full Schedule | Register.

Event Producer: Beverage Trade Network

USA Trade Tasting is brought to you by Beverage Trade Network, the leading online platform dedicated to connecting the global beverage industry.

Every year, the USATT Show brings together small and medium sized importers, distributors, retailers and press professionals of the US wine, spirits and beer industry in New York City for 2 days of learning, buying and selling, networking and fun — all designed to help participants grow their bottom line. Get Your Visitor Trade Pass Now. 

USATT Visitor Registration is Now Open.

Key Considerations on Route to Market Strategies in the U.S.

Market Strategies

(Image: Chris Mehringer)

Chris Mehringer serves as President of Park Street, the leading provider of productivity-enhancing and cost-saving back-office solutions, advisory services, and working capital to alcoholic beverage brands.  At its core, Park Street serves as an importer and national distributor and provides access to the U.S. alcoholic beverage market for thousands of alcoholic beverage brands from the U.S. and around the world.  Park Street’s clients range from entrepreneurs to multi-brand global suppliers and include craft distillers, centuries-old family businesses, award-winning wineries, contract producers, innovation brands, and more.  Mr. Mehringer regularly advises clients on issues pertaining to route-to-market, growth acceleration, and conflict resolution.

Market Strategies

Previously, Mr. Mehringer served as President of a national consumer products distribution company where he oversaw all aspects of operations and growth and developed and maintained strategic partnerships with Fortune 500 consumer products companies.  Mr. Mehringer is a founding board member of the Developing Minds Foundation, an advisor with the Harvard Innovation Lab, and a member of YPO.  He holds a Master of Public Policy from Harvard University and a Bachelor of Arts from Wesleyan University.

Time & Venue :

The Metropolitan Pavilion in New York City on May 16th at 9:30 am – 10:00 am.

Grab your USATT conference passes and learn more from Chris Mehringer about Route to Market Strategies.

USATT Conference is limited to 300 people only. Register today to confirm your seat and learn all about Sales, Marketing and Distribution. USATT Conference ticket includes your entry into the grand tasting area as well. We hope to see you in NYC. View Speakers | View Full Schedule | Register.

Event Producer: Beverage Trade Network

USA Trade Tasting is brought to you by Beverage Trade Network, the leading online platform dedicated to connecting the global beverage industry.

Every year, the USATT Show brings together small and medium sized importers, distributors, retailers and press professionals of the US wine, spirits and beer industry in New York City for 2 days of learning, buying and selling, networking and fun — all designed to help participants grow their bottom line. Get Your Visitor Trade Pass Now. 

USATT Visitor Registration is Now Open.

10 Important Factors That Will Get Your Brand Picked Up By National Chains and Large Retailers

Large Retailers

(Image: Jonathan Newman)

Jonathan Newman, CEO and chairman of Newman Wine, has been recognized as one of the top leaders in the wine industry. In 2003, he was named Wine Enthusiast Magazine’s Man of the Year.

Jonathan has also received numerous significant industry awards, including the American Wine Society’s Award of Merit and the Guild of Sommeliers’ highest honor, the Distinguished Service Award, for outstanding contributions to the wine industry. He was also named by Marvin Shanken’s Market Watch Magazine as one of the top five leaders in the alcoholic beverage industry and was a keynote speaker at Shanken’s Impact Seminar. As chairman of the Pennsylvania Liquor Control Board, Jonathan was instrumental in many initiatives, including the creation of the Chairman’s Selection program, Sunday sales and the creation of wine festivals in Philadelphia and Pittsburgh.

Large Retailers

He was the recipient of the Rotary Club’s Vocational Service Award and was a keynote speaker at the Bar and Nightclub convention. Jonathan is very active in his community. He served for three terms over 9 nine years as a board member of the Greater Philadelphia Tourism Marketing Corporation (“Visit Philadelphia®”) and as a member of the Governor’s Privatization and Innovation Task Force. He also served as chairman of the Pennsylvania Harness Racing Commission and on the Pennsylvania Thoroughbred Racing Commission.

Jonathan was also a member of the board of trustees of the Pennsylvania Academy of the Fine Arts. He is past chairman of three prestigious boards, including the Pennsylvania Board of Law Examiners, the Disciplinary Board of Pennsylvania Lawyers and the Attorney General’s Policy Council on Violence Prevention. Jonathan sits on the board of Pacer Funds Trust and is a contributing editor for both Beverage Dynamics and StateWays magazines.

Time & Venue :

The Metropolitan Pavilion in New York City on May 16th at 2:00 pm – 2:30 pm.

Grab your USATT conference passes and learn more from Jonathan Newman about 10 Proven Promotional Programs That Will Get Your Brand Picked Up By National Chains and Large Retailers.

USATT Conference is limited to 300 people only. Register today to confirm your seat and learn all about Sales, Marketing and Distribution. USATT Conference ticket includes your entry into the grand tasting area as well. We hope to see you in NYC. View Speakers | View Full Schedule | Register.

 

Event Producer: Beverage Trade Network

USA Trade Tasting is brought to you by Beverage Trade Network, the leading online platform dedicated to connecting the global beverage industry.

Every year, the USATT Show brings together small and medium sized importers, distributors, retailers and press professionals of the US wine, spirits and beer industry in New York City for 2 days of learning, buying and selling, networking and fun — all designed to help participants grow their bottom line. Get Your Visitor Trade Pass Now. 

USATT Visitor Registration is Now Open.