Absolute Must Attend: Office Hours With Martin Sinkoff, Rob Bradshaw, Michael P. Votto and Michael Yurch

In May, we will be putting you in front of the buyer directly. USA Trade Tasting will be featuring “Office Hours”  a panel discussion on how brands can find, present to and work with prospective U.S. importers and distributors.

A one-on-one Question and Answer session will give attendees a chance to address their specific issues via one-on-one with panelists. Importers and distributors will share what they are really looking for when selecting a new brand. What do they expect from a new brand? And, why some brands make it and some don’t.

Panel Includes:

Martin Sinkoff, VP Dir. of Mktg Frederick Wildman

Rob Bradshaw, CEO, Cape Classics

Michael P. Votto, President/CEO of Votto Vines

Michael Yurch, President, Bluest Sky Group, ex. the owner of Sherry Lehmann

Who Should Attend:

International and Domestic Brand Owners who are Looking To Grow in the US Market. Importers and Distributors of USA looking to address their own business challenges.

Learn more about – Key Considerations on Route to market Strategies in the U.S. By Chris Mehringer (President of Park Street)

USA Trade Tasting 2018 Exhibitor Registrations Now Open.Become an Exhibitor Now.

New Concepts to Look Out For at USATT 2017

About USA Trade Tasting:

USA Trade Tasting (USATT) is an annual trade tasting and business conference, open to trade professionals only, which takes place on May 16-17, 2017, at the Metropolitan
Pavilion New York City, USA. USATT showcases exciting wines, beers and spirits from all over the world to USA importers, wholesalers, distributors, retailers and press.

There are new concepts to look out for at USA Trade Tasting 2017

ShowDeals:

We’re pleased to announce a new free program for USA Trade Tasting Exhibitors, called #ShowDeals, which will help you drive more traffic and close more business during the event. USATT Show Deals are the two-day only discounts for attendees
of the show from the beverage industry. These are buying opportunities for distributors, importers, retailers and brokers to get real savings with specials and deals offered only at USATT 2017. The objective of the #ShowDeals program is to create more awareness for you as BTN / USATT team will create pre-buzz about your deal before the event. Your deal will also be printed in the official program guide.

OfficeHours:

USATT’s Office Hours sessions give you a chance to talk one-on-one with speakers and mentors. Importers and distributors will share what they are really looking for when
selecting a new brand. What do they expect from a new brand? And, why some brands make it and some don’t. There will be in-depth advice and discussion on what importers and distributors are really looking for. This will be included in the USATT Office Hours session. A panel question and answer session will be included in USA Trade Tasting 2017 as part of the Conference. This will cover permanent information like
what your introductory communication to a prospective importer and/or distributor should say

Who should attend?

Whether you are a craft distillery, craft brewery or a boutique winery that’s just starting out, or work in sales at an importer/distributor or at an established beverage company,  or simply wish to expand your skill set and gain new perspective, USATT Conference is a must attend event. Join hundreds of fellow winemakers, brew masters, distillers, sales people and marketers at USA Trade Tasting Conference which is designed to inspire and empower you with sales and marketing.

Event Producer: Beverage Trade Network

USA Trade Tasting is brought to you by Beverage Trade Network, the leading online platform dedicated to connecting the global beverage industry. Beverage Trade Network (BTN) successfully connects wineries, breweries, distilleries and brand owners with international importers, distributors, brokers and beverage industry professionals on a daily basis. Strong partnerships with international and US organizations have helped BTN establish USA Trade Tasting as a premiere sales and marketing event committed to connecting the beverage industry.

USA Trade Tasting 2018 Exhibitor Registrations Now Open.Become an Exhibitor Now.

Why is USATT Beneficial For You?

As a buyer, your time is valuable, and you need a compelling reason to attend a trade show happening in New York City. We don’t have one, rather we have six.

Here are 6 reasons why you must attend USA Trade Tasting at the Met Pavilion in New York City on May 16 & 17, 2017.

Networking

This is an excellent time for you to meet and greet with industry professionals. We bring together importers, distributors, retailers, producers from over 20 countries, members of the press and international attendees all under the one roof. Everyone present is here for a reason – they are ready for business, to learn and grow their enterprise and curious to see what’s new.

There is the Tasting Floor where you are sure to run into someone you know and meet some new faces, but aside from that there is a networking hour dedicated just for you to have conversations at a relaxed pace.

Sourcing Unique and Innovative Products

In an industry flooded with the same old products, everyone is looking for the next big thing. We have looked through the products brought in by our exhibitors and those that we found to be truly innovating and exceptional have been marked so. You will find these mentioned separately in the Program Guide as well as highlighted with a badge on the exhibitor table. Will you find a winning product at USATT?

Show Deals

Don’t walk away empty handed. This is your day to make a deal and a good one at that. Exhibitors are giving away the best deals possible for these two-days only. So come to the trade floor and grab these deals that will not last beyond the close of USA Trade Tasting.

Attending masterclasses

This year we have picked masterclasses for two burgeoning regions. Ripe for the picking, come and taste these excellent wines and make them part of your portfolio.

Beaujolais: Wines from this region are known to over-deliver in every way possible. With more than 50% of their stock selling out within a week natively, you know they have something good to offer. Lying so close to Burgundy that sometimes it is confused with it, these wines stand out proudly on their own. Produced solely from the Gamay grape, using hand-picked methods, come and find out why these need to be part of your portfolio.

Chateau Rongzi: Jean-Claude Berrouet is a wine-maker with a history, a rich history spanning a few decades of award-winning wines from Chateau Petrus in Bordeaux. He is known for being a “classicist” winemaker and making wines that are balanced and represent their origins. He spent a year at Chateau Rongzi, perfecting these wines to be true to their terroir.

You wouldn’t want to miss these iconic wines produced in the Shanxi region of China.

USATT Conference

We have a great line-up of speakers this year and our conference topics are designed with subjects for importers, distributors, retailers and producers.

Hear Jonathan Newman tell you how to win over mega retail chain stores and let Thomas Barfoed from JF Hillebrand, the world leaders in logistics show you how best to optimize this big-ticket expense for your company; Stephen Fahy talks about merchandising programs that work for retailers in today’s world.  There is also a Press panel to talk about major media related questions.

USATT Office Hours

A Q&A session designed especially for importers and distributors where they can ask their questions to industry veterans and have their questions answered by them. USATT’s Office Hours sessions give you a chance to talk one-on-one with speakers and mentors. Importers and distributors will share what they are really looking for when selecting a new brand. What do they expect from a new brand? And, why some brands make it and some don’t. There will be in-depth advice and discussion on what importers and distributors are really looking for.

A panel question and answer session will be included in USA Trade Tasting 2017 as part of the Conference. This will cover pertinent information like what your introductory communication to a prospective importer and/or distributor should say.  We  have conducted research to identify the defined set of questions and concerns importers and distributors want addressed in order to consider a supplier. We’ll give you the outline for the key elements needed in a pitch document.  This will allow each winery to have a competitive edge and the information you provide will communicate to the importer/distributor that you are aware of the workings of the U.S. alcoholic beverage market.

Event Producer: Beverage Trade Network

USA Trade Tasting is brought to you by Beverage Trade Network, the leading online platform dedicated to connecting the global beverage industry. Beverage Trade Network (BTN) successfully connects wineries, breweries, distilleries and brand owners with international importers, distributors, brokers and beverage industry professionals on a daily basis. Strong partnerships with international and US organizations have helped BTN establish USA Trade Tasting as a premiere sales and marketing event committed to connecting the beverage industry.

USA Trade Tasting 2018 Exhibitor Registrations Now Open.Become an Exhibitor Now.

Get Ready for USA Trade Tasting 2017

USATT 2017If you’re hoping to grow your beverage brand by breaking into the U.S. market, your mission is twofold. First: get your product in front of distributors, retailers, and importers. Second: learn as much as you possibly can to fine-tune your marketing strategy, tweak your product and packaging, and craft your communication to importers and distributors.

The United States Trade Tasting Conference provides a platform for you to do it all. Held May 16th and 17th, 2017 at the Metropolitan Pavilion in New York City, the show will bring together wineries, breweries, and distilleries with small- and medium-sized importers, retailers and distributors from the tri-state area, as well as press professionals. Brands that are hoping to grow their distribution in the U.S. will have a platform to show off their product, as well as network with others in the wine, beer, and spirits industry.

Brought to you by the Beverage Trade Network, the USATT 2017 will also feature talks by influential industry heavy-hitters, making it a great way to soak up knowledge from those who have figured out the formula for success in the beverage industry. From a lineup of presentations given by industry leaders at the conference to a Q & A session with experienced mentors, USATT is ideal for those who are serious about growing their brand.

Looking Back at 2016…

USATT 2017

The inaugural USA Trade Tasting Conference in 2016 was an immense success. It featured 180 exhibitors that included organizations from around the world. Wine brands from France, Italy, Australia, Portugal, and other leading wine-growing countries were featured. Attendees also got to taste and experience an assortment of spirits, craft beer, and cider brands. The response was immense, with over 2,000 people in attendance.

“We are extremely pleased with the response we’ve received from the exhibitor’s at USATT’s inaugural event,” said Sid Patel, CEO of Beverage Trade Network and Director of USA Trade Tasting. “The quality of the exhibitors and the satisfaction of the visitors has set the bar extremely high for years to come.”

In addition to giving beverage brands the ability to exhibit their products and network, USATT 2016 featured the wildly popular Brand Pitch Sessions, which gave importers and distributors the chance to experience emerging brands that are entirely new to the U.S. market.

Attendees were also able to attend master classes on topics such as whisky, the wines of South Africa, as well as one presented by the New York Wines Organization.

Topping it all off was the BTN Educational Conference. Chock full of presentations by experts in beverage sales, distribution, and marketing, the conference hosted a wealth of information for companies determined to grow their brands.

…And Forward to 2017

The United States Trade Tasting Conference 2017 promises to be two days of learning experiences, buying, selling, networking with industry peers, and having fun. Here’s an overview of what you can expect from USATT 2017.

Grand Tasting 

The best way to introduce your product to buyers is by giving them a taste, so a presence at the USATT Grand Tasting is a must. Conference attendees will meet beverage innovators and get the chance to taste products from 132 tasting stations. Each setup includes all you need to conduct a tasting; simply bring your product, sample cups, a roll-up banner, and marketing materials to make your table your own. More details about the Grand Tasting are available here.

Conference

USATT 2017USATT is about more than just putting your product out there; it’s also about learning and gaining valuable insight from industry leaders.

The USA Trade Tasting Educational Conference features presentations on things like marketing, sales, and distribution.

From growing your brand to crafting the perfect marketing strategy, the content presented here will inspire you and help you see things from a new perspective. It will also give you the chance to network and exchange ideas with others in the industry. Follow this link to find out more about the USATT Educational Conference.

USATT Show Deals

USATT Show Deals are the two-day only discounts from USATT Exhibitors for attendees of the show from the beverage industry. These are buying opportunities for distributors, importers, retailers, and brokers to get real savings with specials and deals offered only at USATT 2017. These offers are limited to USA Trade Tasting attendees and can be redeemed on the trade show floor, 11:00 am – 6:00 pm on May 16 and May 17, 2017.

Office Hours  

USATT 2017

USATT’s Office Hours is a Q & A session with speakers and mentors who can give you valuable advice on how to best market your new brand. They’ll help you understand things from the perspective of importers and distributors, explaining expectations for new brands and how you can best make an impression during your introductory communication with them. Learning from experienced mentors who can show you the ropes and help you avoid pitfalls is priceless when you’re starting out in the beverage industry. Let them show you the path to success.

USATT 2017

Register Now to be a Part of USATT 2017!

If you’re a domestic or international winery, a craft brewery, or a distillery who would like to meet with and get your product in front of U.S. distributors, retailers, and representatives from the press, USATT is the ideal opportunity for you to do so. It’s also an invaluable source of beverage industry education that can help you create a strategy to get ahead and grow your brand faster. Whether you wish to trade, network, or educate yourself, check out the USATT website for more details on attending and exhibiting.

Event Producer: Beverage Trade Network

USA Trade Tasting is brought to you by Beverage Trade Network, the leading online platform dedicated to connecting the global beverage industry. Beverage Trade Network (BTN) successfully connects wineries, breweries, distilleries and brand owners with international importers, distributors, brokers and beverage industry professionals on a daily basis. Strong partnerships with international and US organizations have helped BTN establish USA Trade Tasting as a premiere sales and marketing event committed to connecting the beverage industry.
USA Trade Tasting 2018 Exhibitor Registrations Now Open.Become an Exhibitor Now.