USA Trade Tasting Returns to New York, May 16-17 2017

Mark your calendars to register and attend the USA Trade Tasting which returns to the Metropolitan Pavilion in NYC Tues/Wed. May 16 and 17th May, 2017.

Some 160 producers of wine, spirits and beer from around the world will be sharing the main floor to show their wares. In addition, there will be an educational portion of the show upstairs with a broad range of presentations to address the needs and interests of attendees and exhibitors alike.

Additionally, Masterclasses will be put on by China, Beaujolais and Wines of Tejo (Portugal) respectively providing in-depth insights into those regions.

The seminar portion of the show will feature the following speakers and subjects:

• John Beaudette, President of MHW, Ltd. on “The New Brand/Craft Phenomenon”
• Brandy Rand, VP at IWSR on current market trends
• Chris Mehringer, President of Park Street Imports on “Key Considerations on Route to U.S. Market Strategies”
• Donna Hartman of Olender Feldman legal firm returns to share insights on “How to Draft a Solid Distribution Agreement for both Franchise and non-Franchise States.”
• Stephen Fahy, Senior Buyer at the Wine Library on ramping up retail marketing to grow revenues and customers for the long term.
• Jonathan Newman, CEO Newman Wine on “10 Proven Promotional Programs That Will Get Your Brand Picked Up by National Chains and Large Retailers.”
• Perennial favorite speaker Josh Wand is back to talk about “How Importers and Distributors Can Build a Strong Sales Force.”
• Thomas Barfoed, MD of JF Hillebrand on optimizing logistics
• Bill “Tish” of BevMedia with tips on best ways to work with the press to get coverage of your brands
• Richard Halstead, CEO of Wine Intelligence on How to Win Retailers and Influence Them With Effective Merchandising and Programming.
• On Day 2, an “Office Hours” panel discussion will be held on tips and tools brands can use to get the attention of importers and distributors. The panel will include:
o Martin Sinkoff, VP and Dir. of Marketing at Frederick Wildman
o Mick Yurch, Bluest Sky Group and former Sherry-Lehmann head honcho
o Mike Votto, CEO of Votto Vines Importers
o Rob Bradshaw, Pres. and CEO of Cape Classics Imports

It’s a fabulous line up of conference speakers that will complement the floor exhibits of suppliers from around the world. The goal for attendees and exhibitors is to foster connections to develop and grow business for all.

Event Producer: Beverage Trade Network

USA Trade Tasting is brought to you by Beverage Trade Network, the leading online platform dedicated to connecting the global beverage industry. Beverage Trade Network (BTN) successfully connects wineries, breweries, distilleries and brand owners with international importers, distributors, brokers and beverage industry professionals on a daily basis. Strong partnerships with international and US organizations have helped BTN establish USA Trade Tasting as a premiere sales and marketing event committed to connecting the beverage industry.

Register now for the USATT and the conference tickets for the conference portion are going fast.

Time and Venue:

New York:
Date: Tuesday & Wednesday, May 16-17 2017,
Time: 9:30 AM to 6:30 PM (EST).
Location: Metropolitan Pavilion, New York City, NY, USA.
RSVP for USATT 2017 here.

We look forward to having you there.

USA Trade Tasting 2017 Conference Registration Now Open. RSVP NOW

Restaurant Owners and Sommeliers to Gather in NYC at USATT

Beverage Trade Network, the leading online platform dedicated to connecting the global beverage industry, will host the USA Trade Tasting Conference in New York City on May 16-17, 2017.

USATT returns this year, promising to be bigger, bolder and better. Poised to be a one-of-a-kind show on the East Coast, it pulls in exhibitors from over 20 countries making it an attractive show to be explored by restaurateurs and sommeliers alike. The show will take place on May 16 & 17 at the Metropolitan Pavilion in New York City.

Malvika Patel, event organizer of USATT Trade Tasting mentions that there are 3 new concepts being introduced this year that are sure to wow buyers.

 1. #ShowDeals

USATT Show Deals are the two-day only discounts offered by exhibitors for buyers attending the show. These are buying opportunities for restaurateurs and sommeliers to get real savings with specials and deals offered only at USATT 2017.

2. Unique & Innovative Products:

USA Trade Tasting will feature Unique and Innovative Products (UIP) from all over the world to restaurateurs and sommeliers at the 2017 show. “The idea is to make New York the first test market around the globe for new concepts and ideas related to branded alcoholic products. Suppliers can get key buyer feedback and plan their go to market strategy based on the feedback and initial buyer interest. Buyers will get a chance to look at unique and innovative brands and concepts from all over the world in one dedicated area at the show. Buyers will be able to add unique brands to their portfolios and offer

their customers something fresh and new”, Sid Patel,CEO and Founder of Beverage Trade Network and USA Trade Tasting.

3. Office Hours:

USATT’s Office Hours sessions give you a chance to talk one-on-one with speakers and mentors. These are real business owners with years of experience in running an operation successfully. Retailers and sommeliers can pose questions about the challenges they face in running their enterprise and how to overcome these.

4. Sommelier Direct

iSanté magazine and USA Trade Tasting have partnered to provide restaurateurs with an innovative sales solution that gives direct access to wine brand owners.

Leveraging the strengths of the USATT Direct platform and the influence of iSante Magazine’s network, on-premise markets will be able to access a wide range of brand owners from around the world like never before.

“The market has always needed a program like this in place,” said USA Trade Tasting President, Sid Patel. “Building relationships across multiple tiers has been something of a nightmare for international suppliers and one of the biggest problems for wine brand owners is generating trade interest on the ground. Both USATT and iSanté have been working tirelessly to connect the global retail trade, and we believe our partnership is a big step forward. For restaurant owners to finally be able to seamlessly source new products directly from the supplier is huge.”

For restaurant owners and sommeliers, the partnership will allow them to change the way they look at sourcing new brands. Because the USATT direct program is structured in such a way that allows them to work with any international brand, it will also give them a much needed increase in variety to consider.

It doesn’t end there. There are many more reasons for you to attend USA Trade Tasting this year.

The USATT Conference has topics designed specifically to cater to restaurateurs’ and sommeliers’ interests.

In the presentation ‘The New Brand / Craft Phenomenon: An Even Better Future’ by John Beaudette, President and CEO of MHW, Ltd he will talk about the how the new age of the beverage industry affects you. He will focus on how brands and craft beverages are changing the market and can help restaurateurs and sommeliers grow their bottom line.

How to Win Retailers and Influence Them with Effective Merchandising and Programming by Richard Halstead, Chief Operating Officer, Wine Intelligence is about the merchandising programs that work and work well for retailers, restaurateurs and sommeliers.

Restaurateurs and sommeliers will get the unique opportunity to network, connect and exchange ideas with thousands of beverage professionals in one location.

So don’t wait any longer. Take your networking to the next level at USA Trade Tasting:

Step 1: Watch a video that shows why you should get involved.

Step 2: Visit the What’s On page to see the exciting events and features at the show.

Step 3: Register today for your free Trade pass, for a limited time only.

Press Contact:

Malvika Patel

E: malvika@usatradetasting.com

W: www.usatradetasting.com

P: +1 855 481 1112

We look forward to seeing you there!

Event Producer: Beverage Trade Network

USA Trade Tasting is brought to you by Beverage Trade Network, the leading online platform dedicated to connecting the global beverage industry. Beverage Trade Network (BTN) successfully connects wineries, breweries, distilleries and brand owners with international importers, distributors, brokers and beverage industry professionals on a daily basis. Strong partnerships with international and US organizations have helped BTN establish USA Trade Tasting as a premiere sales and marketing event committed to connecting the beverage industry.

USA Trade Tasting 2017 Buyers Registration Now Open RSVP NOW

USATT