Preparation to Pitching: How To Get and Grow With Your Distributor

Distributor

(Image: Adam Lambert)

Adam has spent the last 20 years learning from just about every angle of the beverage industry. Starting as a grocery store liquor clerk and growing to his current position as VP of Sales for New Holland Brewing, he is a Seller of Beer & Spirits and a Teller of Beer & Spirits.New Holland Brewing & Artisan Spirits-VP of Sales will take on the stage to coach you on sales and distribution.

Distributor

Prior to working for New Holland, Adam worked as VP of Sales at Dogfish Head Craft Brewery and spent 6 years as National Sales and Marketing Manager for Rogue Ales. Lambert brings a wealth of sales and distribution experience that will provide suppliers distribution and selling strategies in how to grow your craft beverage brand by building a solid distributors network.

Time & Venue :

The Metropolitan Pavilion in New York City on May 16th at 1:30 pm – 2:00 pm.

Grab your USATT conference passes and learn more from Adam Lambert about Preparation to Pitching: How To Get and Grow With Your Distributor.

USATT Conference is limited to 300 people only. Register today to confirm your seat and learn all about Sales, Marketing and Distribution. USATT Conference ticket includes your entry into the grand tasting area as well. We hope to see you in NYC. View Speakers | View Full Schedule | Register.

Event Producer: Beverage Trade Network

USA Trade Tasting is brought to you by Beverage Trade Network, the leading online platform dedicated to connecting the global beverage industry.

Every year, the USATT Show brings together small and medium sized importers, distributors, retailers and press professionals of the US wine, spirits and beer industry in New York City for 2 days of learning, buying and selling, networking and fun — all designed to help participants grow their bottom line. Get Your Visitor Trade Pass Now. 

USATT Visitor Registration is Now Open.

It’s Revolution Time: Make your “Wine Store” a Lean, Mean, Selling Machine: Marketing that will Crush your Competition and Win Customers for Life.

Wine

(Image: Stephen Fahy)

Join Stephen Fahy, who is the Sales Director and Senior Buyer at the Wine Library in New York When he takes the stage at USA Trade Tasting Conference and gives his keynote on how wine & liquor store owners can create long term customers and grow their top line. Stephen Fahy is passionate about the business of direct-to-consumer wine education and the complete customer service experience. He has proven to be a specialist in finding and promoting a wide range of exciting wines from around the world, working directly with importers, distributors, and the wineries themselves. His palate is widely recognized by an ever-growing local, regional and national consumer base, due in large part to the extraordinary quality of the wines he selects to put on offer, and loves the excitement of the business, especially when his contagious enthusiasm spreads to others.

For more than a decade prior to Stephen’s role at the Wine Library, he managed and ran the wine retail programs for other key, large scale wine merchants in both New Jersey and Manhattan. He also serviced and sold to some of Manhattan’s top restaurants and retailers while a Wine and Spirits Consultant with Winebow.

Stephen has been an active Adjunct Professor teaching “Concepts of the Sommelier” at Montclair State University. This three credit University course grounds students in the principles of wine tasting, key varietal and regional knowledge, and the service expectations of the wine professional in both on and off-premise settings. Stephen has also been actively consulting with the London-based research and business strategy firm, Wine Intelligence as a Research Associate specializing in the U.S. wine trade and consumer sector.

In 2011, Stephen earned his Diploma in Wine & Spirits (DWS), with Merit, from the Wine & Spirits Education Trust in London. He is the proud father of three girls and with his wife, enjoys the hustle and bustle of the Garden State where he lives, in northern New Jersey.

Time & Venue :

The Metropolitan Pavilion in New York City on May 16th at 2.30 pm – 3:00 pm.

Grab your USATT conference passes and learn more from Stephen Fahy about How you can make your “wine store” a lean, mean, selling machine: Marketing that will crush your competition and win customers for life.

Wine

USATT Conference is limited to 300 people only. Register today to confirm your seat and learn all about Sales, Marketing and Distribution. USATT Conference ticket includes your entry into the grand tasting area as well. We hope to see you in NYC. View Speakers | View Full Schedule | Register.

Event Producer: Beverage Trade Network

USA Trade Tasting is brought to you by Beverage Trade Network, the leading online platform dedicated to connecting the global beverage industry.

Every year, the USATT Show brings together small and medium sized importers, distributors, retailers and press professionals of the US wine, spirits and beer industry in New York City for 2 days of learning, buying and selling, networking and fun — all designed to help participants grow their bottom line. Get Your Visitor Trade Pass Now. 

USATT Visitor Registration is Now Open.

 

The New Brand / Craft Phenomenon: An Even Better Future

Brand

(Image: John Beaudette)

Since 1995, John Beaudette has been President and CEO of MHW, Ltd. (formerly named Monsieur Henri Wines, Ltd.). From 1985 to 1994, Mr. Beaudette worked with PepsiCo Inc. and its affiliate company Monsieur Henri Wines in the distribution of Stolichnaya Vodka and other wine and spirit brands. During this period, Mr. Beaudette held positions such as Director of Planning for PepsiCo Wines & Spirits Intl. and VP of Finance & CFO of Monsieur Henri Wines, Ltd. Prior to joining PepsiCo, Mr. Beaudette was Manager of Accounting for Somerset Importers, Ltd., US importers of Tanqueray TM, Johnnie Walker TM, and other spirit brands.

Brand

He currently sits on the Board of Directors of The National Association of Beverage Importers Inc. (NABI) in Washington D.C., serving as Chairman and a member of its Executive Committee. In addition to being a well recognized industry leader, John Beaudette is an international public speaker who has traveled the world, educating suppliers and government agencies about Brand Entry in the US & Navigating the Three Tier system.

Time & Venue :

The Metropolitan Pavilion in New York City on May 16th at 1:30 pm – 2:00 pm.

Grab your USATT conference passes and learn more from John Beaudette about The New Brand / Craft Phenomenon: An Even Better Future.

USATT Conference is limited to 300 people only. Register today to confirm your seat and learn all about Sales, Marketing and Distribution. USATT Conference ticket includes your entry into the grand tasting area as well. We hope to see you in NYC. View Speakers | View Full Schedule | Register.

Event Producer: Beverage Trade Network

USA Trade Tasting is brought to you by Beverage Trade Network, the leading online platform dedicated to connecting the global beverage industry.

Every year, the USATT Show brings together small and medium sized importers, distributors, retailers and press professionals of the US wine, spirits and beer industry in New York City for 2 days of learning, buying and selling, networking and fun — all designed to help participants grow their bottom line. Get Your Visitor Trade Pass Now. 

USATT Visitor Registration is Now Open.

How Importers and Distributors Can Build a Strong Sales Force

Importers

(Image: Josh Wand)

Josh Wand is the Founder & Motivator in Chief of BevForce, a boutique recruiting and staffing agency that specializes in hiring strategies and organizational design for beverage companies. Wand developed BevForce to provide the beverage industry with a full-service hiring and job search platform that connects good people to great jobs.

BevForce is a comprehensive recruiting and staffing resource, providing services including: executive recruiting, interim placement and a targeted industry job board at www.BevForce.com. BevForce is headquartered in New York, NY with an additional office in Los Angeles, California.

Importers

Prior to creating BevForce, Josh held positions at Southern Wine & Spirits, AV Imports and Sidebar Spirits. His role included business development, management of a national sales and distribution network, staffing the organization and instituting educational training programs for hotels and restaurant groups.

Time & Venue :

The Metropolitan Pavilion in New York City on 16th May at 10:00 am – 10:30 am.

Grab your USATT conference passes and learn more from Josh Wand about How Importers and Distributors Can Build a Strong Sales Force.

USATT Conference is limited to 300 people only. Register today to confirm your seat and learn all about Sales, Marketing and Distribution. USATT Conference ticket includes your entry into the grand tasting area as well. We hope to see you in NYC. View Speakers | View Full Schedule | Register.

Event Producer: Beverage Trade Network

USA Trade Tasting is brought to you by Beverage Trade Network, the leading online platform dedicated to connecting the global beverage industry.

Every year, the USATT Show brings together small and medium sized importers, distributors, retailers and press professionals of the US wine, spirits and beer industry in New York City for 2 days of learning, buying and selling, networking and fun — all designed to help participants grow their bottom line. Get Your Visitor Trade Pass Now. 

USATT Visitor Registration is Now Open.

Current Alcoholic Beverage Market Trends In The United States and How These Affect You

Alcoholic Beverage

(Image: Brandy Rand)

Brandy Rand is the Vice President of U.S. Marketing and Business Development for the International Wine & Spirits Research (IWSR).

Brandy has over 15 years marketing and management experience in the beverage alcohol industry. She has worked on dozens of global brands for Allied Domecq Spirits & Wines and Bacardi USA, and has held strategic consulting roles with several emerging craft and innovation companies. With her knowledge of the beverage industry, she’s also known as an accomplished spirits educator and writer.

Alcoholic Beverage

Time & Venue :

The Metropolitan Pavilion in New York City on May 16th at 9:10 am – 9:30 am.

Grab your USATT conference passes and learn more from Brandy Rand about How Alcoholic Beverage Market Trends in the US Affect You.

USATT Conference is limited to 300 people only. Register today to confirm your seat and learn all about Sales, Marketing and Distribution. USATT Conference ticket includes your entry into the grand tasting area as well. We hope to see you in NYC. View Speakers | View Full Schedule | Register.

Event Producer: Beverage Trade Network

USA Trade Tasting is brought to you by Beverage Trade Network, the leading online platform dedicated to connecting the global beverage industry.

Every year, the USATT Show brings together small and medium sized importers, distributors, retailers and press professionals of the US wine, spirits and beer industry in New York City for 2 days of learning, buying and selling, networking and fun — all designed to help participants grow their bottom line. Get Your Visitor Trade Pass Now. 

USATT Visitor Registration is Now Open.

 

How to Draft a Solid Distribution Agreement for Franchise and Non-Franchise States

Distribution AgreementDistribution Agreement

(Image: Donna H. Hartman, Esq)

Donna focuses her practice on the representation of companies in the alcoholic beverage industry. In her more than twenty years of experience, she has worked with numerous preeminent brands.

Her areas of expertise include corporate legal affairs, general corporate, commercial transactions, due diligence, acquisitions/dispositions, legal and regulatory compliance, employment law, and intellectual property management. Donna represents the Millstone Spirits Group LLC, a Pennsylvania-based craft distiller, The Connacht Whiskey Company Ltd., based in Ireland, as well as others in the industry.

Previously, Donna was Senior Vice President, General Counsel and Secretary to Rémy Cointreau USA, Inc., a global industry leader of premium beverage alcohol products. Donna is also actively involved in the beverage alcohol industry, and has held various leadership posts at the National Association of Beverage Importers, Inc. (NABI) and the Distilled Spirits Council of the United States (DISCUS).

Time & Venue :

The Metropolitan Pavilion in New York City on May 16th at 1:00 pm – 1:30 pm.

Grab your USATT conference passes and learn more from Donna H. Hartman about distribution agreements.

 

USATT Conference is limited to 300 people only. Register today to confirm your seat and learn all about Sales, Marketing and Distribution. USATT Conference ticket includes your entry into the grand tasting area as well. We hope to see you in NYC. View Speakers | View Full Schedule | Register.

Event Producer: Beverage Trade Network

USA Trade Tasting is brought to you by Beverage Trade Network, the leading online platform dedicated to connecting the global beverage industry.

Every year, the USATT Show brings together small and medium sized importers, distributors, retailers and press professionals of the US wine, spirits and beer industry in New York City for 2 days of learning, buying and selling, networking and fun — all designed to help participants grow their bottom line. Get Your Visitor Trade Pass Now. 

USATT Visitor Registration is Now Open.