Mark Your Calendar to Join Us at the USA Trade Tasting, NYC, May 16/17, 2017

By Steve Raye

On May 16 & 17 at the Metropolitan Pavilion, join over 2,000 trade show visitors, that include buyers, importers, distributors and retailers and 132 exhibitors from 20 countries at a high-energy, global conference in New York City that has been designed to inspire and empower you with the best ideas from all over the world of how to market, sell and grow your business. It’s brought to you by Beverage Trade Network (BTN), the leading platform connecting the global beverage industry.

You’ll also have a chance to network with12 globally-recognized keynote speakers, including top thinkers from Beverage Media, Bevology, International Wine & Spirits Research, J.F Hillebrand and Newman Wine.

Here’s what you can expect:

#1: Incredible networking opportunities: Two content-full days of learning and networking with some of the brightest minds in the wine, beer, and spirits industry. There will be extensive networking opportunities throughout the event, including USATT Office Hours, where you can have your specific questions answered by experts.  This is a one on one session with importers/distributors with panelists Rob Bradshaw of Cape Classics, Mike Votto of Votto Vines, Martin Sinkoff of Frederick Wildman and Mick Yurch, formerly owner of Sherry Lehmann. It will take place on Thursday, May 17th at 9:30 AM.

#2: Best-in-class content: We’ve set up a speaker schedule of 12 TED-style talks that will challenge your view of the wine, beer, and spirits industry. In addition, three master classes are scheduled, where you can learn more about the wines of up-and-coming wine production areas including Tejo Wines from Portugal, China, and Beaujolais. View Full Schedule. 

Make sure to register for the Wines from Tejo Masterclass to be conducted by wine educator and In the Grape author May Matta-Aliah.  Register here:  https://www.eventbrite.com/e/2017-usa-trade-tasting-masterclass-registration-portal-registration-31683342731

#3: A peek ahead at new products: See unique and innovative products, and new offerings from the beer, wine and spirits industry where you will be able to learn about new wine, beer and spirits offerings before anyone else. Buyers will get a chance to look at new and innovative brands and concepts from all over the world at the show. Suppliers will get key buyer feedback to help plan their go-to-market strategy.

See what’s on at USATT 2017.

Here’s why you should attend this conference…

#1: You will learn proven techniques for entering the U.S. market: If you are looking to grow your distribution in the U.S. market, you will have plenty of opportunities to connect with distributors, importers and retailers. Moreover, each of the12 TED-style talks have been geared to the specific needs of brands looking to enter the U.S. market. The focus is on practice, not theory.

#2: You will get valuable feedback on how to speed your time to market: Not only will you get insights from fellow conference attendees, you will also have opportunities to mix and mingle with 2,000+ trade show visitors who are attending the Grand Tasting event. This is a unique opportunity to see what sophisticated New York wine and spirits connoisseurs think of your product.

#3: You will build awareness of your brand: A new free program for USATT exhibitors, called Show Deals, will help you drive more traffic and close more business during the event. Show deals are two-day discounts for attendees of the show from the beverage industry. These specials are only available at USATT 2017 and provide a strong incentive to close business during the event.

#4: You will meet the world’s newest wine, beer and spirits brands: This year’s show is a truly global event, with exhibitors from over 20 countries. As part of our focus on bringing you the very best from all over the world, attendees of the USA Trade Tasting show will also have a unique opportunity to learn all about Chinese wine regions and varietals, including the elegant wines of Chateau Rongzi.

See the agenda and the full speaker line-up at this year’s Conference.

#5: Full access to the content of the show including EVERY session – We understand that you may want to spend time on the trade floor of the Grand Tasting during part of the show, or may be involved in meetings while some of the sessions are going on. That’s why we will be providing each attendee full access to all of the great content at the event, including video and social media highlights.

Get your USATT Conference Pass today.

USA Trade Tasting

 

 

Current Alcoholic Beverage Market Trends In The United States and How These Affect You

Alcoholic Beverage

(Image: Brandy Rand)

Brandy Rand is the Vice President of U.S. Marketing and Business Development for the International Wine & Spirits Research (IWSR).

Brandy has over 15 years marketing and management experience in the beverage alcohol industry. She has worked on dozens of global brands for Allied Domecq Spirits & Wines and Bacardi USA, and has held strategic consulting roles with several emerging craft and innovation companies. With her knowledge of the beverage industry, she’s also known as an accomplished spirits educator and writer.

Alcoholic Beverage

Time & Venue :

The Metropolitan Pavilion in New York City on May 16th at 9:10 am – 9:30 am.

Grab your USATT conference passes and learn more from Brandy Rand about How Alcoholic Beverage Market Trends in the US Affect You.

USATT Conference is limited to 300 people only. Register today to confirm your seat and learn all about Sales, Marketing and Distribution. USATT Conference ticket includes your entry into the grand tasting area as well. We hope to see you in NYC. View Speakers | View Full Schedule | Register.

Event Producer: Beverage Trade Network

USA Trade Tasting is brought to you by Beverage Trade Network, the leading online platform dedicated to connecting the global beverage industry.

Every year, the USATT Show brings together small and medium sized importers, distributors, retailers and press professionals of the US wine, spirits and beer industry in New York City for 2 days of learning, buying and selling, networking and fun — all designed to help participants grow their bottom line. Get Your Visitor Trade Pass Now. 

USATT Visitor Registration is Now Open.

 

Exhibitor Space at USA Trade Tasting 2017 Is Now Completely Sold Out

Beverage Trade Network is pleased to announce that exhibitor space for the Grand Tasting at the USA Trade Tasting (USATT) 2017 event is officially sold out. Occupying both floors of the celebrated Metropolitan Pavilion in New York City on May 16-17, the event will host 132 exhibitors on the first floor who will showcase wine, beer and spirits brands from more than 20 countries, including the United States. The second floor will feature Conference sessions and masterclasses scheduled over two days.

American importers, distributors and retailers looking to source new international brands for their portfolio will find this event of particular interest. With an expanded focus on masterclasses on up-and-coming wine destinations in Europe and Asia, and the traditional Grand Tasting exhibitor hall, USATT 2017 is set to turn New York City into a global test marketplace for wines and spirits.

Major international organizations will be in attendance, including Wines of Tejo, Wines of Beaujolais, a major winery from China, a unique craft beer from India, numerous independent beer brands and craft spirit brands as well as importers and distributors from New York and surrounding states.

Overall, the USATT 2017 event is expected to host over 2,000 trade show visitors, giving each wine or spirits exhibitor an unparalleled opportunity to build awareness of their brand, connect with importers and distributors, and receive valuable buyer feedback that will speed up their time to market in the United States.

“We are extremely pleased by the overwhelming response we’ve received for this year’s USATT event,” said Sid Patel, CEO of USA Trade Tasting and Beverage Trade Network. “We couldn’t have asked for a better caliber of suppliers for this year’s event. More importantly, suppliers exhibiting understand the dynamics of the U.S. market and are ready to support their new distributor and importer partners.”

This year’s Grand Tasting will also include Show Deals, a unique matchmaking initiative for importers and distributors who plan to make purchases during the event. Show Deals are two-day discounts for attendees of the show from the beverage industry. These specials are only available at USATT 2017 and provide a strong incentive to close business during the event.

USA Trade Tasting 2017 will also include two days of TED-style talks with industry leaders speaking on best practices being used in the import and distribution industry. The focus of the talks will be practical insights on how international wine and spirits brands can market, sell and grow their business within the U.S. market. There will also be several masterclasses dedicated to emerging wine regions of the world, including China.

Passes for USA Trade Tasting (trade entry is free) can now be reserved online at: www.usatradetasting.com.

For more information on attending USA Trade Tasting,

please contact Beverage Trade Network.

Telephone: +1 (855) 481-1112.

Email: info@usatradetasting.com.

Visit our website: www.usatradetasting.com.

Subscribe to our Blog: www.usatradetasting.com/blog.

Follow us on Twitter: www.twitter.com/usatradetasting

About USA Trade Tasting: USA Trade Tasting (USATT) is an annual trade tasting and business conference, open to trade professionals only, which takes place on May 16-17, 2017 at the Metropolitan Pavilion in New York City, USA. USATT showcases exciting wines, beers and spirits from all over the world to U.S. importers, wholesalers, distributors, retailers and members of the press.

Every year, the USATT Show brings together small and medium sized importers, distributors, retailers and press professionals of the US wine, spirits and beer industry in New York City for 2 days of learning, buying and selling, networking and fun — all designed to help participants grow their bottom line. Get Your Visitor Trade Pass Now. 

USATT Visitor Registration is Now Open.

 

10 Factors in Your Press Release That Will Catch the Media Attention

Press Release

it’s only natural that your distillery is looking for ways to capture the attention of the media. One way to do this is by crafting a high-impact press release that makes your distillery or your spirits brand a very compelling story for that publication’s audience. Here are ten factors in your press release that will catch the media’s attention.

Factor #1: Impact

The facts and events that have the greatest effect on the audience are the most newsworthy. While these facts and events can be specifically related to the spirts industry, they can also leverage existing political, economic, cultural or even technological trends. One big trend, for example, is the emergence of young millennials as an important new class of buyers. So a story pitch that is packaged around how young millennials are using new apps like Distiller to discover your spirits might be a big enough story to attract the attention of the media.

Factor #2: Weight

The significance of a particular fact or event lies in its value with respect to other facts or events. In short, what happens in the alcoholic beverage industry is important – but it’s even more important if it can be related to broader economic trends. For example, during an economic recovery or an economic downturn, alcoholic beverage drinking consumption patterns might change.

Suddenly, a story about a relatively low-cost spirit that delivers beyond its price point might take on new significance as part of a broader economic trend of consumer belt-tightening. For example, a compelling story about the appearance of private label brands in supermarkets to appeal to budget-conscious consumers might work here.

Factor #3: Controversy

Arguments, debates, charges, counter charges and fights increase the value of news. In short, you want your spirit to be part of the conversations that consumers are already having. Thus, consider the current economic debate taking place within the United States about the role of international trade treaties such as NAFTA. That might be the necessary controversy to make a story about spirits from South America (especially Chile) especially compelling.

Factor #4: Emotion

Take into account human interests that touch reader emotions. Ultimately, media publications are in the business of telling stories, and the most effective stories are those that resonate with an audience because of emotion.

This type of press release is especially well-suited for telling the story of the distillers behind the brand. What adversity have them overcome? What makes their story so compelling from a personal perspective? If you can provide great quotes in the press release, this is also very effective.

Factor #5: The unusual

Press Release

When a dog bites a man, it is not news. But when a man bites a dog, it is news. This is an old journalistic cliché, but it highlights the important point of what makes something newsworthy. For distilleries, one tactic might be playing up the unusual nature of a region where a certain spirit is produced. While a story about a Scotland whiskey would not be unusual (that’s the dog biting the man!), a story about a new distillery in Spain or France might be unusual enough to catch the attention of an editor.

Read More at : http://beveragetradenetwork.com/en/btn-academy/articles/10-factors-in-your-press-release-that-will-catch-the-media-attention–526.htm 

Press Released

Every year, the USATT Show brings together small and medium sized importers, distributors, retailers and press professionals of the US wine, spirits and beer industry in New York City for 2 days of learning, buying and selling, networking and fun — all designed to help participants grow their bottom line. Get Your Visitor Trade Pass Now. 

USATT Visitor Registration is Now Open.

How to Draft a Solid Distribution Agreement for Franchise and Non-Franchise States

Distribution AgreementDistribution Agreement

(Image: Donna H. Hartman, Esq)

Donna focuses her practice on the representation of companies in the alcoholic beverage industry. In her more than twenty years of experience, she has worked with numerous preeminent brands.

Her areas of expertise include corporate legal affairs, general corporate, commercial transactions, due diligence, acquisitions/dispositions, legal and regulatory compliance, employment law, and intellectual property management. Donna represents the Millstone Spirits Group LLC, a Pennsylvania-based craft distiller, The Connacht Whiskey Company Ltd., based in Ireland, as well as others in the industry.

Previously, Donna was Senior Vice President, General Counsel and Secretary to Rémy Cointreau USA, Inc., a global industry leader of premium beverage alcohol products. Donna is also actively involved in the beverage alcohol industry, and has held various leadership posts at the National Association of Beverage Importers, Inc. (NABI) and the Distilled Spirits Council of the United States (DISCUS).

Time & Venue :

The Metropolitan Pavilion in New York City on May 16th at 1:00 pm – 1:30 pm.

Grab your USATT conference passes and learn more from Donna H. Hartman about distribution agreements.

 

USATT Conference is limited to 300 people only. Register today to confirm your seat and learn all about Sales, Marketing and Distribution. USATT Conference ticket includes your entry into the grand tasting area as well. We hope to see you in NYC. View Speakers | View Full Schedule | Register.

Event Producer: Beverage Trade Network

USA Trade Tasting is brought to you by Beverage Trade Network, the leading online platform dedicated to connecting the global beverage industry.

Every year, the USATT Show brings together small and medium sized importers, distributors, retailers and press professionals of the US wine, spirits and beer industry in New York City for 2 days of learning, buying and selling, networking and fun — all designed to help participants grow their bottom line. Get Your Visitor Trade Pass Now. 

USATT Visitor Registration is Now Open.

 

Restaurant Owners and Sommeliers to Gather in NYC at USATT

Beverage Trade Network, the leading online platform dedicated to connecting the global beverage industry, will host the USA Trade Tasting Conference in New York City on May 16-17, 2017.

USATT returns this year, promising to be bigger, bolder and better. Poised to be a one-of-a-kind show on the East Coast, it pulls in exhibitors from over 20 countries making it an attractive show to be explored by restaurateurs and sommeliers alike. The show will take place on May 16 & 17 at the Metropolitan Pavilion in New York City.

Malvika Patel, event organizer of USATT Trade Tasting mentions that there are 3 new concepts being introduced this year that are sure to wow buyers.

 1. #ShowDeals

USATT Show Deals are the two-day only discounts offered by exhibitors for buyers attending the show. These are buying opportunities for restaurateurs and sommeliers to get real savings with specials and deals offered only at USATT 2017.

2. Unique & Innovative Products:

USA Trade Tasting will feature Unique and Innovative Products (UIP) from all over the world to restaurateurs and sommeliers at the 2017 show. “The idea is to make New York the first test market around the globe for new concepts and ideas related to branded alcoholic products. Suppliers can get key buyer feedback and plan their go to market strategy based on the feedback and initial buyer interest. Buyers will get a chance to look at unique and innovative brands and concepts from all over the world in one dedicated area at the show. Buyers will be able to add unique brands to their portfolios and offer

their customers something fresh and new”, Sid Patel,CEO and Founder of Beverage Trade Network and USA Trade Tasting.

3. Office Hours:

USATT’s Office Hours sessions give you a chance to talk one-on-one with speakers and mentors. These are real business owners with years of experience in running an operation successfully. Retailers and sommeliers can pose questions about the challenges they face in running their enterprise and how to overcome these.

4. Sommelier Direct

iSanté magazine and USA Trade Tasting have partnered to provide restaurateurs with an innovative sales solution that gives direct access to wine brand owners.

Leveraging the strengths of the USATT Direct platform and the influence of iSante Magazine’s network, on-premise markets will be able to access a wide range of brand owners from around the world like never before.

“The market has always needed a program like this in place,” said USA Trade Tasting President, Sid Patel. “Building relationships across multiple tiers has been something of a nightmare for international suppliers and one of the biggest problems for wine brand owners is generating trade interest on the ground. Both USATT and iSanté have been working tirelessly to connect the global retail trade, and we believe our partnership is a big step forward. For restaurant owners to finally be able to seamlessly source new products directly from the supplier is huge.”

For restaurant owners and sommeliers, the partnership will allow them to change the way they look at sourcing new brands. Because the USATT direct program is structured in such a way that allows them to work with any international brand, it will also give them a much needed increase in variety to consider.

It doesn’t end there. There are many more reasons for you to attend USA Trade Tasting this year.

The USATT Conference has topics designed specifically to cater to restaurateurs’ and sommeliers’ interests.

In the presentation ‘The New Brand / Craft Phenomenon: An Even Better Future’ by John Beaudette, President and CEO of MHW, Ltd he will talk about the how the new age of the beverage industry affects you. He will focus on how brands and craft beverages are changing the market and can help restaurateurs and sommeliers grow their bottom line.

How to Win Retailers and Influence Them with Effective Merchandising and Programming by Richard Halstead, Chief Operating Officer, Wine Intelligence is about the merchandising programs that work and work well for retailers, restaurateurs and sommeliers.

Restaurateurs and sommeliers will get the unique opportunity to network, connect and exchange ideas with thousands of beverage professionals in one location.

So don’t wait any longer. Take your networking to the next level at USA Trade Tasting:

Step 1: Watch a video that shows why you should get involved.

Step 2: Visit the What’s On page to see the exciting events and features at the show.

Step 3: Register today for your free Trade pass, for a limited time only.

Press Contact:

Malvika Patel

E: malvika@usatradetasting.com

W: www.usatradetasting.com

P: +1 855 481 1112

We look forward to seeing you there!

Event Producer: Beverage Trade Network

USA Trade Tasting is brought to you by Beverage Trade Network, the leading online platform dedicated to connecting the global beverage industry. Beverage Trade Network (BTN) successfully connects wineries, breweries, distilleries and brand owners with international importers, distributors, brokers and beverage industry professionals on a daily basis. Strong partnerships with international and US organizations have helped BTN establish USA Trade Tasting as a premiere sales and marketing event committed to connecting the beverage industry.

 

Every year, the USATT Show brings together small and medium sized importers, distributors, retailers and press professionals of the US wine, spirits and beer industry in New York City for 2 days of learning, buying and selling, networking and fun — all designed to help participants grow their bottom line. Get Your Visitor Trade Pass Now. 

USATT Visitor Registration is Now Open.