USATT 2018 Is Here. Get Your Visitor Pass Today.

Mark Your Calendar to Join US at the 3rd Annual USA Trade Tasting on May 15 and 16 in the New York City. [Register For Your Visitor Pass Here]

Here is what you can expect at the event:

  • Come along and meet suppliers that are ready to grow their distribution. Taste some great local craft spirits, beers and boutique wines along with products from international producers from Spain, Portugal, New Zealand and France that are looking to grow in Australia.
  • Network with your fellow retailers, restaurant owners, bartenders, distributors, importers and members of the press.
  • Get involved with the ABID Conference.

When and Where:

New York:
Date: Tuesday & Wednesday, May 15-16, 2018
Location: Metropolitan Pavilion, New York City, NY, USA.

Event Producer: Beverage Trade Network

USA Trade Tasting is brought to you by Beverage Trade Network, the leading online platform dedicated to connecting the global beverage industry. Beverage Trade Network successfully connects wineries, breweries, distilleries and brand owners with international importers, distributors, brokers and beverage industry professionals on a daily basis. Strong partnerships with international and US organizations have helped BTN establish USA Trade Tasting as a premiere sales and marketing event committed to connecting the beverage industry.SA Trade Tasting

USA Trade Tasting 2017 Conference Registration Is Open

USA Trade Tasting (USATT) has officially announced that registration for the 2017 Business Conference is now open.  The USA Trade Tasting 2017 conference is a two day educational event focused on best practices in beverage marketing, distribution and sales happening on the May 16th and 17th, 2016, at the Metropolitan Pavilion in New York City.

International brand owners, consultants and beverage professionals are invited to learn from some of the industry’s most influential figures as they speak about successful market strategies being used to build industry leading business.

USA Trade Tasting Conference 2017

“The exceptional speaker line-up we have secured to present at USATT is set to provide visitors with an unparalleled view of the US alcoholic beverage marketplace,” said Sid Patel, CEO of Beverage Trade Network and Director of USATT.  “Our goal is to give conference attendees a clear understanding of the marketplace by showcasing successful stratagem and innovation being used by some of the brightest business minds in the industry.”

Scheduled speakers include:

  • Brandy Rand / Vice President – International Wine & Spirits Research (IWSR, USA).
  • Josh Wand / Founder & Motivator in Chief of BevForce
  • Stephen Fahy / Sales Director and Senior Buyer at the Wine Library
  • Jonathan Newman / Chairman and CEO, Newman Wine
  • Michael Yurch / President at Bluest Sky Group. Ex-President of the renowned retail firm Sherry-Lehmann.
  • Donna H. Hartman, Esq / Attorney, OlenderFeldman LLP
  • Thomas Barfoed / Managing Director, JF Hillebrand USA
  • Richard Halstead / Chief Operating Officer, Wine Intelligence
  • And more.

USA Trade Tasting 2018 gives guests an exclusive chance to learn and interact in a dynamic forum.  Attendees from the US and around the world will find this conference particularly useful for developing market strategy and expanding their network of industry partners.  The event is expected to draw more than 130 exhibitors and 2000 industry visitors.

  • About Beverage Trade Network: Beverage Trade Network (BTN) is an online marketing and B2B networking platform servicing suppliers, buyers and beverage professionals in the global beverage industry.  BTN provides business and sourcing tools for industry buyers and brokers as well as an extensive selection of services for suppliers to drive brand awareness and expand distribution.    For more information on BTN please visit their website
  • About USA Trade Tasting: USA Trade Tasting (USATT) is an annual trade tasting and business conference, open to trade professionals only, which takes place in New York City, USA. USATT showcases exciting wines, beers and spirits from all over the world to USA importers, wholesalers, distributors, retailers and press. For more information on attending the USA business conference or how to exhibit at USATT please visit their website

Press Contact:

Malvika Patel
Beverage Trade Network
P: +1 855 481 1112

USA Trade Tasting 2018 Exhibitor Registrations Now Open.Become an Exhibitor Now.


6 Reasons to Attend USA Trade Tasting 2017 Conference

Whether you are a craft distillery, craft brewery or a boutique winery that’s just starting out, or work in sales at an importer/distributor or at an established beverage company, or simply wish to expand your skill set and gain new perspective, USA Trade Tasting is a must attend event.

Join hundreds of fellow wine makers, brew masters, distillers, sales people and marketers at USA Trade Tasting Conference which is designed to inspire and empower you with sales and marketing ideas—brought to you by Beverage Trade Network.

USA Trade Tasting

Top reasons to attend USATT Conference

  1. Learn the basics: How to launch, market and grow your wine, beer or spirit brand in USA market.
  2. Reduce your trial and error time: Why experiment with your branding when you can fast-track your time to success? The experts at this event will educate you to focus on techniques that really work.
  3. Network with marketers just like you: Imagine connecting face-to-face with hundreds of people as you share stories, gather ideas and build relationships that last for years.
  4. Meet the speakers. Attendees will learn first-hand from presentations and also have the unique opportunity to directly engage with noteworthy industry contacts.
  5. Get your ROI by getting great content. The right conference not only allows you to meet smart, inspiring people but also teaches you a lot — especially in skills that make you a more well-rounded professional. The USATT Conference is ‘How-To’ themed where the topics are not about the current state of the industry and the problems being faced– instead, we talk about how to meet and overcome these challenges.
  6. It’s in New York City. An international hub for business, the nexus of major import and distributions houses and connected to importers, distributors, retailers in neighboring states.

Here is full video of USA Trade Tasting Conference 2016.

Below is a sampling of what you will learn about.

  • How Importers and Distributors can build a strong sales force.
  • How to Draft a Solid Distribution Agreement for Franchise and Non-Franchise States
  • 10 Proven Promotional Programs That Will Get Your Brand Picked Up By National Chains and Large Retailers
  • It’s revolution time: Make your “liquor store” a lean, mean, selling machine: Marketing that will crush your competition and win customers for life.
  • Office Hours with Importers and Distributors
  • How to win Retailers and Influence Them with Effective Merchandising and Programming […] View Full Schedule

USA Trade Tasting 2018 Exhibitor Registrations Now Open.Become an Exhibitor Now.


Absolute Must Attend: Office Hours With Martin Sinkoff, Rob Bradshaw, Michael P. Votto and Michael Yurch

In May, we will be putting you in front of the buyer directly. USA Trade Tasting will be featuring “Office Hours”  a panel discussion on how brands can find, present to and work with prospective U.S. importers and distributors.

A one-on-one Question and Answer session will give attendees a chance to address their specific issues via one-on-one with panelists. Importers and distributors will share what they are really looking for when selecting a new brand. What do they expect from a new brand? And, why some brands make it and some don’t.

Panel Includes:

Martin Sinkoff, VP Dir. of Mktg Frederick Wildman

Rob Bradshaw, CEO, Cape Classics

Michael P. Votto, President/CEO of Votto Vines

Michael Yurch, President, Bluest Sky Group, ex. the owner of Sherry Lehmann

Who Should Attend:

International and Domestic Brand Owners who are Looking To Grow in the US Market. Importers and Distributors of USA looking to address their own business challenges.

Learn more about – Key Considerations on Route to market Strategies in the U.S. By Chris Mehringer (President of Park Street)

USA Trade Tasting 2018 Exhibitor Registrations Now Open.Become an Exhibitor Now.