Stephen Fahy of the Wine Library emphasized that producers always have to be thinking like a marketer. Wine brands, he said, need to take an activist approach to getting noticed within the U.S. marketplace. That means infusing your brand with passion and enthusiasm. And it also means staying one step ahead of what customers want in the marketplace, “Look for new angles, new perspectives, and new opportunities. Always.” Continue reading
Mark Your Calendar to Join US at the 3rd Annual USA Trade Tasting on May 15 and 16 in the New York City. [Register For Your Visitor Pass Here]
Here is what you can expect at the event:
- Come along and meet suppliers that are ready to grow their distribution. Taste some great local craft spirits, beers and boutique wines along with products from international producers from Spain, Portugal, New Zealand and France that are looking to grow in Australia.
- Network with your fellow retailers, restaurant owners, bartenders, distributors, importers and members of the press.
- Get involved with the ABID Conference.
When and Where:
Date: Tuesday & Wednesday, May 15-16, 2018
Location: Metropolitan Pavilion, New York City, NY, USA.
Event Producer: Beverage Trade Network
USA Trade Tasting is brought to you by Beverage Trade Network, the leading online platform dedicated to connecting the global beverage industry. Beverage Trade Network successfully connects wineries, breweries, distilleries and brand owners with international importers, distributors, brokers and beverage industry professionals on a daily basis. Strong partnerships with international and US organizations have helped BTN establish USA Trade Tasting as a premiere sales and marketing event committed to connecting the beverage industry.SA Trade Tasting
At the USATT17 Conference, Josh Wand, Founder of BevForce, shared his insights on how importers and distributors can build a strong sales force for the U.S. market. As Wand explained, it’s all about hiring the best team possible. he outlined two of the keys to employee retention: offering fair market value compensation and building a healthy, positive sales culture. Continue reading
Thomas Barfoed, Managing Director of JF Hillebrand USA, who had discussed the “7 Ways That Brands Can Optimize Their Domestic and International Logistics.” For example, he discussed how small and mid-size brands can optimize their shipments to the U.S., what logistical factors might impact margins and pricing, and how different modes of transportation can impact your go-to-market strategy. Continue reading
After an exciting first day at the USATT 2017 conference that featured nearly 1,500 attendees, 138 exhibitors and the first-ever public U.S. tasting of wines from Chateau Rongzi in China, the second day continued with two new Master Classes, two VIP expert panels and a number of different speaker presentations focusing on how emerging brands can enter the U.S. wine and spirits market. Continue reading
When it comes to logistics and supply chain management, the two biggest challenges that are consistently brought up are optimization and risk management. Finding the balance between reducing costs, time and inventory to gain competitive advantage while still protecting business from inevitable supply chain disruptions is no easy feat. Add in multifaceted regulations, a fragile high-value product, and an international transport carrier environment constantly in flux, and you have the complex world of wine logistics. Continue reading