As the number of liquor brands has increased, so has the complexity for buyers and sellers to meet and discover new opportunities. Trade fairs and trade exhibitions are events that can bring buyers and sellers together in one place, adding value by connecting potential business partners. Continue reading
Are you looking to exhibit to Top Major International Wine Trade Shows for your wines and grow your distribution at some of the largest trade shows in the world? Here is a list of the leading wine fairs from Europe, Asia and North America.
International wine trade shows are invaluable platforms for wine brand owners to develop their contact base and build brand recognition. Whether you are a global supplier or a local label looking to boost your sales, exhibiting at large wine fairs and playing host to important representatives from worldly importers, distributors and retailers can give your brand a big boost towards expanding distribution in your target markets.
Successfully attending trade shows means understanding the nature of the business and figuring out what event best suit your company’s needs. Take the time to determine what markets you want to explore and then plan your trade show attendance well in advance.
To help you figure out what trade shows are best for you, we’ve compiled the world’s leading wine trade tastings and fairs in Europe, North America and Asia and outlined the strengths of each.
Here We define the list of International Wine Trade Shows.
International Bulk Wine and Spirits Show London:
The International Bulk Wine and Spirits Show in London aims to give the bulk trade and private label business a truly dynamic trading platform where buyers can confidently conduct business with the world’s most reputable suppliers. IBWSS exhibitors are wineries, breweries, and distilleries looking to sell bulk wine, bulk spirits, contract brewing or private label programs.
Event details for IBWSS London:
Location: The Royal Horticultural Halls, London, UK
International Bulk Wine and Spirits Show – San Francisco:
The International Bulk Wine and Spirits Show in San Francisco aims to give the bulk trade and private label business a truly dynamic trading platform where buyers can confidently conduct business with the world’s most reputable suppliers. IBWSS exhibitors are wineries, breweries, and distilleries looking to sell bulk wine, bulk spirits, contract brewing or private label programs.
Event details for IBWSS San Francisco:
Location: South San Francisco Conference Center, SF, USA
International Wine Fairs in Europe
VinItaly is the largest wine trade show in the world and features over 150,000 annual visitors from 210 countries, 4,000 exhibitors, 2,600 journalists from 46 countries, and thousands of buyers from North America, Europe, Asia, Oceania, Africa and Latin America,
The trade fair grounds span an impressive 88,226 square meters and house expansive halls from all of the major wine growing countries of the world. Tasting Areas, Seminars and booth visits are just the tip of this humongous wine event. An extremely important in the world of wine, brand owners looking to go international should consider exhibiting as vinitaly.
Event details for VinItaly:
Prowein is Germany’s largest trade show for wine professionals and boasts an impressive reputation as one of the world’s leading networking events. The b2b event recently celebrated it’s twenty year anniversary and has consistently grown year after year.
In 2015, exhibitors totaled 5,981 and there were over 50,000 visitors in attendance, all representing importers, distributors, restaurants, bars, caterers, media and trade. 30,000 of those visitors came from Germany, while 20,000 traveled from around the world to attend the event. The event spans over 67,000 square meters and offers attendees a truly exciting look into the world of wine in Germany.
Event details for Prowein:
Location: Dusseldorf, Germany
London Wine Fair
The London Wine Fair (LWF) has been the leading event in the UK since 1981 and now hosts more than 11,000 international visitors. Focused on trade only, LWF exhibitors showcase more than 10,000 wines from over 80 countries over three days.
There are five ways to exhibit at London Wine Fair. You can participate on the floor with with three different types of stand-alone stands (the Shell Scheme, Space Only, or Wines Earthed). You can also book to exhibit On a Table (the micro-importers area ‘esoterica’, or the invitational only tasting area ‘The VIEW Tastings’).
Event details for London Wine Fair:
Location: Kensington, Olympia, London, England
Vinexpo Bordeaux 2015 featured 2,350 exhibitors showcasing wines from 42 different wines. There were 48,500 visitors who came from 151 countries and attended over 96 different conferences and tastings throughout Vinexpo.
Needless to say, it is one of the largest wine events in Europe. From the very depths of French wine country, the event always attracts some of the industry biggest names and is considered to be the place to be if you want to develop your business in France and beyond (especially China which, saw a +14% increase in visitor numbers).
Event details for VinExpo:
Location: Bordeaux, France
USA Trade Tasting and Business Conference
USA Trade Tasting (USATT) is an annual adult beverage trade/specialist trade tasting and business conference launched in order to promote sustainable growth in the independent beverage industry by helping boutique wineries, craft breweries, craft distilleries, importers, distributors, retailers and beverage companies learn, source and grow. The show is produced by BeverageTradeNetwork.com which is one of the world’s leading platform connecting wineries, breweries, distilleries to importers and distributors globally.
The USATT showcases exciting wines, beers and spirits from all over the world to USA importers, wholesalers, distributors, retailers and press.
Event details for USA Trade Tasting:
Location: Metropolitan Pavilion, New York, New York, USA
The Wine and Spirit Wholesalers Association Convention is one of the biggest events in the USA and services large distribution houses and their members. For over seventy two years the event has celebrated the success of the wine and spirits industry in the USA.
The event attracts 2,300 attendees and offers a variety of programs and competitions throughout the fair for visitors and exhibitors to explore. Their Tasting Competition, hosted by leading industry media houses ‘The Tasting Panel Magazine’ and ‘The Somm Journal,’ is one of the most important in the USA.
Event details for Wine and Spirits Wholesalers Association Convention:
Location: Grand Lakes, Orlando, Florida, USA
Hong Kong International Wine and Spirits Fair
One of Asia’s premiere events in the wine and spirits space, the Hong Kong International Wine and Spirits Fair showcases a large selection of wine, beer and spirits to local trade representatives from Hong Kong and Asia.
The event draws more than 1000 exhibitors and 30,000 visitors from over 75 countries. Wine duties in Hong Kong were eliminated in 2008 creating a huge boom in the HK market and the Wine Fair organized by the HKTDC has really benefited from the recent growth. A must attend event for any brand looking to enter Hong Kong.
Event Info for the Hong Kong International Wine and Spirits Fair:
Location: Hong Kong Convention and Exhibition Centre
Shanghai International Wine and Spirits Exhibition
Also known as WinExpo, the Shanghai International Wine and Spirits Exhibition hosts approximately 1000 suppliers from 40 different countries and over 100,000 trade visitors.
The event is considered one of the best purchasing fairs in Asia and holds a very good reputation as a leading trade show in China. With major exhibits being featured in the Imported Wine Show Area, Wine Tasting Area and Wine Service Area, the fair gives international brands a chance at developing their sales network in Shanghai and across China.
Event info for The Shanghai International Wine and Spirits Exhibition (WinExpo):
Location: Shanghai Everbright Convention & Exhibition Center
China International Wine and Spirits Exhibition
The China (Ghangzhou) International Wine and Spirits Exhibition is also run under the trade name Interwine and is one of the largest fairs in China. With over 2,000 exhibitors from 72 countries, 50,000 visitors, and an exhibitors area totaling more than 50,000 m2, the international exhibition hosts Chinese importers, distributors and beverage professionals from Shanghai, Hong Kong, and Beijing as well as visitors from all over Asia.
The event was founded in 2005 and is held in the spring and fall each year and is a dynamic communication platform for wine brand owners to network with important contacts in the Asian network.
Event info for The China International Wine and Spirits Exhibition (Interwine):
Location: China Import & Export Fair Complex, Area B, Guangzhou, China
Wine and Gourmet Japan
Wine and Gourmet Japan is the largest and most influential wine fair in Japan. Visitors to the event are primarily tradespeople such as importers, distributors, restaurant owners, retailers, caterers and bar owners.
With innovative programs like the Wine and Food Pairing, Label Contest, Seminars, Night of Wines, and Value-Added Side programs, Wine and Gourmet Japan offers exhibitors various ways to interact with buyers and visitors and increase brand exposure in the Japanese market.
Event information for Wine and Gourmet Japan:
Location: Tokyo Big Sight (Tokyo International Exhibition Center)