Three Tiers of Industry Networking at the USA Trade Tasting

Distribution is one of the biggest challenges facing wine and spirits producers. On one hand, suppliers are demanding “strategic distribution”-the kind that connects products with engaged customers and correlates brand status with like-minded retail and restaurant outlets. On the other hand, you have retail stores and sommeliers, responding to our narrative-rich culture, demanding innovative, niche and authentic products with a “cool” story to tell. The distributor lies in the middle, facing language barriers, industry consolidation, ever-changing market dynamics, state regulations, supply chain hiccups, and an increasingly crowded market place. You soon begin to understand that this is a complex global business! Continue reading